Matt Cutts Explains Authority v/s Popularity of a Site

Matt Cutts Explains Authority v/s Popularity of a Site

Authorship v/s Popularity
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In the recent interesting video released on Google Webmaster Youtube channel, Matt Cutts (head of Google’s web-spam team) answers the question –

As Google continues to add social signal to the algorithm, how do you separate simple popularity from true authority? – Asked by AJ Khon

Matt Cutts skipped the first part of the question about social signals and answered the question, “How does Google separate popularity from authority?”

Authorship v/s Popularity

He discussed ‘site topical authority’ than ‘author topical authority’. [Means it’s about website/domain authority and page authority, don’t get confused it is not about authorship]

Authority & Popularity are different things. Matt Cutts explains with the example of porn and government sites. Porn sites are popular but government sites are authoritative.

Government sites gain authority via back-links, even though people don’t visit govt. sites but they link to them, whereas people don’t like to link porn sites. [Popularity is not the measure of Page Rank or organic rank]

Popularity in some senses is the measure of, where people go whereas PageRank is much more of repetition, repetition of where people link.

Anchor texts are mentioned here as the pointer to topical site authority. [Want to rank for key-phrases? build links 🙂 around them]

Cyrus Shepard from Moz, suggests that Google is planning to incorporate better authority and relevance based on identity, semantic analysis, and other unknown factors.

Final Takeaways via Cyrus Shepard –

  1. Become an authority
  2. Establish real people as authors
  3. Publish regularly on particular subjects
  4. Make the meaning of your content clear to Google using A. Good site architecture and B. best semantic practices
  5. Actively promote your content through influences and influential channels

For More detailed tutorials on Content Marketing, visit the link!

You Must Read:

3 SEO Myths: Matt Cutts Suggestion You Can't Overlook

Matt Cutts – Guest Blogging is Dead. Truth Behind it. An Investigation


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6 Comments

  1. hmmm… it simply means if I run a dedicated blog on only 1 topic, the blog will have better chances to become a toipcal authority on that topic.

    But then, what about online magazine sort of blogs, which work on more than 1 topic, though the posts on each topic are regular?

    • Parmveer Singh Sandhu says:

      Sameer JI, …. ‘better chances’ not ‘only chances’.

      Good URL structure & Regular posting always helps in becoming authority.

      Kindly don’t forget, Matt Cutts mentions ‘links’, and many modern bloggers are relying only on social media.

      Links were important, are important and will remain important.

  2. Hi Parmveer – good to be over at your blog too 🙂

    Yes, I saw this video in Ana Hoffman weekly skinny post, which clarified a lot of misconception people have about being popular and having authority.

    We certainly cannot only reply on social media as some bloggers seem to think that shifting to G+ etc,. would help them gain authority, unless you have people with authority linking back to you. I guess if you post content that helps people and you know your topic well, and you are consistent as well, you might gain a better authority, isn’t it?

    Thanks for sharing this with us. Have a nice weekend 🙂

    • Parmveer Singh Sandhu says:

      Yes Absolutely Harleena Ji.

      Actually for becoming a successful blogger one needs both popularity as well as authority.

      And you suggested two-in-one way to achieve both above …. “post helping good content with consistency”.

      Thanks for sparing time to read my post.

  3. lissa says:

    Thanks for sharing such a Useful post.

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