[You can find the video at the end of this post]
Here the Question is,
What are some of the biggest SEO Myths you see still being repeated (either at conferences, or in blogs, etc.) - Ryan, Michigan
Matt Cutts mentioned the following 3 SEO myths -
There is no relation between these two.
Adwords advertising will not affect rankings.
Google Ads does not affect ranking directly, but it can. If you work strategically with an integrated marketing plan it can affect your SEO. How…?
And these all can affect your SEO, but mind it, it may happen with superb content marketing only 🙂
No, never. Google does so to show better results to the user.
If you could align yourself with why Google does, what it does in search results, You can get better rankings.
He suggests the ‘mental model’; we want to return really good reach results, so that users are happy, so they keep coming back.
Happy users are loyal users.
Google is Google since it constantly strives for a better user experience.
Its Google’s commitment to giving quality and most relevant search results as per the search queries.
Google’s updates reduce spam from the internet, either people will make it a garbage pile.
Actually the term of SEO must be replaced by UEO (user experience optimization) for the right mindset.
Take Away -
Be careful in choosing such tools, it may kill your site.
Matt Cutt says, If somebody had a full proof plan to make money online, they will probably use that way to make money rather than packaging up to an ebook or tool and selling it to people.
Matt Cutts warns, these software have potential to dig yourself into holes, if someone says they made money online, really doesn’t mean they made money online.
Don’t get it wrong.
Matt is talking about SEO Softwares which are designed to automate link building or content spinning.
Keep using the applications which help you in analysis, competitive research & finding link building opportunities.
Here I found two articles helpful for you if you want more about the latest -
Now Your Turn
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