Digital marketing is a new buzzword, either somebody is talking about it, doing a course or is implementing the digital marketing practices in their profession or business.
This is enough to validate the fact that digital marketing is not merely a buzzword. It has been around for more than a decade but for the past couple of years it has taken up a great hold on the way we do the marketing and promotions today.
According to a Recent Survey by Economic Times, Internet Users to double to 829 million by 2021
So you can see the rapid increase of internet users and also the increased penetration of internet to tier 2 and 3 cities has made possible for everyone to have to access the word on their smart devices.
It has become the absolute compulsion for the business owners and enterprise no matter what level they are to ride the current wave of the marketing and this is what creates a lot of demand of the digital marketing professionals.
So now the question is who should do the digital marketing course? The simple answer to this is ANYONE!
Digital marketing knowledge is today an essential skill to have for the professionals who are in the marketing, research, media, entrepreneurs etc.
Before going any further let us tell you that digital marketing course is a professional course that is practical skill based and require certain aptitude from the person who intends or considering this course.
These courses are available both online and offline. You can do certification in a particular field or digital marketing vertical or go for an integrated digital marketing course.
So let's have an in-depth understanding of who should do the Digital Marketing course.
Is there any room for confusion why even marketing professionals need to have digital marketing skills. When your target audience or consumer is diverting towards internet then where would you promote your product or services?
Many companies nowadays make a provision for a marketing team to attend workshops or join a course. In the coming future, digital marketing skills and knowledge will be the prerequisite for a hiring process.
Today marketers at least need to learn the science of social media, getting organic traffic and analytics.
Many graduate and postgraduate colleges have already started to impart the basic knowledge of digital marketing platform but for practical and deep study one must join a right digital marketing institute.
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Digital marketing will not only get you greater preference in terms of pay but will also broaden your thought process matching the current need.
For BBA students who don't wish to go for the postgraduation can easily get a job in this field.
Needless to say whatever degree or education you get has to open up a career path for you and we can all agree with the fact that there are limited options for the commerce and art students today.
If you don’t want to do go into marketing or digital marketing job specifically, share the knowledge or expertise you have with the world with the digital media and knowing the techniques you can do it effectively.
For instance, myonlineca is an online legal registration website.
Similarly, if you are an artist you can sell your art online creating a facebook/Instagram page or a website or run a blog on a particular subject.
If you are a small enterprise or local business owner then you must learn digital marketing. In a scenario of limited budget learning, digital marketing will enable you to implement certain marketing methods on your own.
It will also help you to hire a right digital marketing agency for your company as per your goals and keep a track of the results.
Another benefit is that you can actually compete with the other established brands also unlike if you were using traditional methods which happen to be extremely expensive.
Once considered to be a fun activity, blogging has now transformed itself into a full-fledged career.
Blogging is the way to express in form of text, audio, and video. You must have heard about youtube blogger or other social media star.
People from all walk of life and interest are venturing into the digital world. There are fashion, beauty, healthy, travel and lifestyle blogger who become the influencer once they reach a particular number of followers.
Digital marketing also opens up opportunities for you to make some extra cash and who wouldn't want that. Since the platform is the internet, you can have freelancing jobs from anywhere like content writing, content marketing, research and analytics, consultancy, handling social media page, SEO etc.
So anyone who is studying, working or a woman who doesn't want long working hours can do this course to generate sources of income.
As digital marketing is booming in India and has a multitude of benefits like flexibility and location independent jobs which is tempting and perfect for those who are striving for such work culture and lifestyle.
Digital marketing jobs are dynamic in nature and enable a person to hone both their creative and analytical skills not like any other boring monotonous job.
Many students are opting for professional courses right after their school. Digital marketing is a wonderful professional course for the millennials who don’t have time and patience and want to start earning. They can go for integrated digital marketing course where there is an in-depth study of what, how and when of digital marketing.
But with tons of advantages and benefits, there are certain challenges with digital marketing, hence it asks for certain aptitude from an individual.
As people are starting to rely on the internet more and more for everything, this is bringing a huge shift in the work culture. Digital marketing is an online virtual game so as long as you are producing output it doesn't matter where you are and what have you done!