Digital Marketing as a Career Option in India

We know by now either you are planning to make a digital marketing career in India or would like to know more about the same, as you have google searched for the career in digital marketing.

There are many questions which come to our mind when we think of a career in digital marketing:-

1. What are the different verticals/fields I can enter?
2. How much is the pay scale?
3. What is the career growth in digital marketing?
4. Where and how to learn the desired skills?

Through this blog, we would try to answer all your queries and by the end of this blog, we promise you’ll be one step closer to making a right career choice.

Is Digital Marketing a Good Career in India?

Over the last few years Digital Marketing has witnessed an exponential growth and by the end of the year 2020 it is expected to generate over 20 Lac jobs per year.

Marketing Guru Philip Kotler once said “Market your product service at the place where is the customer is looking for or available”

In today’s digital era each and everyone is on internet irrespective of gender, age or location. And a company or marketer cannot ignore these users. Hence, Digital Marketing career in India is gaining relevance.

Some facts which will make you believe that Digital Marketing is one of the growing and lucrative career path:-

• Internet traffic will grow at an annual compound growth rate of 32%
• As per the report published by IMRB – ‘Online advertising market in India is increasing by 30% year on year’
• According to a Google and KPMG report (April 2017), titled ‘Indian Languages- Defining India’s internet’, 9 out of every 10 new internet users in India are likely to be regional language users over the next five years.

• The local Indian language user is estimated to grow at 18% CAGR touching around 500 million by 2020
• The expected share of advertisement allocate to digital media is around Rs 25,200 crores by the year 2020
• With government supporting ‘Digital India’ & Indian startups more and more jobs would be created for people in a field of Digital marketing.

The Scope of Digital Marketing as a Career in India

The internet penetration in India is highest leaving behind countries like US & UK.

“According to Cisco’s Visual Networking Index (VNI) report, by 2021, 829 million Indians (59 percent of the population) are expected to use internet on daily basis. Out of above 829 million, 79% will access the internet through mobile”

Also with people preferring internet companies over traditional retailers, 90% of Indian brands spend more than 15% of their marketing budget on Digital Marketing. we hope this data is enough for you to understand the immense opportunity in choosing Digital Marketing as a career in India.

Digital Marketing Career – Different Verticals

Digital Marketing course provides various opportunities. If you love coding you can go for web designing or you can live your love of writing by becoming a content writer. The other common digital marketing career verticals are – SEO Analyst, Social Media Manager, You Tuber, Affiliate Marketer etc

You can even work as a freelancer on the project basis or become the entrepreneur or can even make a career in Digital Marketing if you are expert in some regional language as marketing in rural areas and through local languages is thriving.

Let us take you through the most common profiles available in Digital Marketing Career:-

• Web Developer & Web Designer

A web developer or designer is one who is responsible for coding, designing and maintaining websites. In other words, you can say that these are the people behind those amazing web pages you browse on the internet.

Prior Knowledge of languages like JavaScript, HTML, CSS, PHP, .NET and CMS like WordPress and Magento etc is required. You can also work as a freelancer or on a project basis also.

Average Salary – Rs 3 Lacs to Rs 5 Lacs

• SEO Analyst/Expert

SEO people are the one who is responsible for getting traffic to the website by improving the Google search rankings of your website.

They make sure that your webpage is optimized according to search engines, web and are mobile friendly & free from crawling issues.

You can work as a freelancer and can also undertake online assignments. SEO is the best career option for people aspiring for a good digital marketing career in India

Average Salary – Rs 2.5 Lacs to 6 Lacs

• Social Media Executive or Social Media Manager

Social Media Executive or Manager is the person who handles the social media platforms such as Facebook, Instagram, Twitter, Pinterest etc.

They closely follow social media and keep a note of social media trends, coordinate with content & graphics team.

The only requirement for this profile is sound social media platforms knowledge and a creative bent of mind.

Average Salary – 3.5 Lacs to 7 Lacs per annum

• Search Engine Marketing (SEM) or PPC Expert

These people are responsible for those sometimes irrelevant sometimes useful ads which you see while browsing the internet.

These profiles are in huge demand as it generates a lot of leads for business. The major responsibilities include keyword research for ad copies, managing ad groups, optimizing landing pages, generate analytics & reports and coordinate with the creative team for ad copies & graphics

SEM is a good digital marketing career option for those who have an analytical Mind.

Average Salary – 3.5 Lacs to 5 Lacs per annum

• Content Writer & Content Marketer

If you have a knack for writing then the content writer is the best-suited profile for you if you are aspiring a digital marketing career in India. Remember writing for the web is totally different from your essay writing or book writing.

A content Marketer is a person who is responsible for creating optimized and trending content, coordinating with SEO team, keyword research etc.

You can also work as a freelancer or on a project basis.

This profile is a hot profile as the need for content has increased drastically.

The only requirement for this profile is good command over language and creativity in the thought process.

Average Salary – 3 Lacs to 5 Lacs per annum

• Digital Marketing Manager

Digital Marketing Manager looks at overall digital marketing, devising strategies, generating traffic, supervising all the above profiles

In short, he or she is the boss in a company’s digital marketing department or the head of a digital marketing agency.

You must have at least 7-10 years of experience to reach to this position which is the Goal of every professional who is making a digital marketing Career in India.

Average Salary – 7 Lacs to 10 Lacs per annum

There are few other profiles also depending on a person skill & interest and organization’s requirement:-

• CRM Manager

• Email Marketing Manager

• E-Commerce Manager

• Analytics Manager

• Affiliate Marketer etc.

How to Learn Digital Marketing and Pursue a Career in India?

The first and foremost thing which you should throw out of your mind is that Digital Marketing doesn’t require any special degree or a specific graduation background.

But, a brief knowledge about digital marketing and how the industry operates is very much required. There are numerous companies which are offering online & offline digital marketing long-term & short-term courses. You can choose any of these courses as per your need, time & budget.

We strictly advise you all to go for a classroom training programme. It’s best to learn from day to day hands-on experience.

Tips to Keep in Mind Before Selecting a Digital Marketing Course in India:-

• Decide whether you want an online or offline course

Online courses are web-based where you learn from recorded or live classes whereas offline courses are one in which you have to attend classroom training on daily basis.

We as seasoned digital marketing professionals always suggest an offline course over the online course

• Prefer practical training above theoretical

Look out for an institute which beliefs in imparting practical knowledge. We highly recommend a classroom training programme which will cover every aspect of digital marketing and will provide you with a hand on experience.

• Google search your trainer or faculty

Don’t go after fancy looking institutes or big brand names. When you choose your institute always ask the name of trainer or teacher and study about him over the internet. The practical experience of faculty is a crucial factor as he would be able to solve your queries by giving real-life examples. It is always easy to connect with real life experiences

• Course Flexibility

Always ask about course flexibility as what if you are not able to attend certain lectures or can you repeat some classes?

• Course Structure

Before joining a course always ask for curriculum. Make sure they cover every aspect and also ask for a DEMO CLASS.

It will help you to decide whether you’re making a right institute choice or not.

Make sure you do proper research before joining a course. This decision may make or break your career. So, decide wisely & smartly.

Well, now we believe we have cleared all your doubts regarding a career in digital marketing. As we promised in beginning, now you are one step closer to making a right career decision.

Go ahead and become a Digital Marketer.