Career in Digital Marketing in India- Full Guide 2023

If you are thinking of a career in digital marketing then here is a complete guide for you. In this blog post, we’ll explore digital marketing career opportunities, scope, and growth. This will help you decide whether you should opt for a digital marketing career or not.

“According to Cisco’s Visual Networking Index (VNI) report, by 2021, 829 million Indians (59 percent of the population) are expected to use the internet daily. Out of above 829 million, 79% will access the internet through mobile”. In this situation, every brand needs a digital marketing professional. This opened a great career opportunity for digital marketers.

Secondly, a higher number of people are preferring internet companies over traditional retailers, 90% of Indian brands spend more than 15% of their marketing budget on Digital Marketing. We hope this data is enough for you to understand the immense opportunity in choosing Digital Marketing as a career in India.

Many questions come to our mind when we think of a career in digital marketing:-

1. How to start a digital marketing career
2. What are the different verticals/fields I can enter?
3. How much is the pay scale?
4. Why digital marketing career?
5. What is the career growth in digital marketing?

Through this blog, we would try to answer all your queries and by the end of this blog, we promise you’ll be one step closer to making the right career choice.

Introduction to a Career in Digital Marketing

Before we deep dive into the blog below, let’s understand the career opportunities of digital marketing for new people, why it is gaining so much popularity these days & what is career growth in the field of digital marketing in India.

For people who do not understand digital marketing, Digital Marketing is a process to market products or services with the help of digital channels & mediums to increase customer awareness of your products or services & turn them into customers and retain them when required.

Now, let’s jump into the blog below to know how digital marketing works, the career scope of digital marketing in India, why it is so important in the current time and the career opportunities you can grab in this lucrative field.

Digital Marketing Career Opportunities

The internet penetration in India is the highest, leaving behind countries like the US & UK. Hence, I believe in the demand & supply business model. If there is an increase in demand then there should be enough supply also for fulfilling the demand. So, there is huge demand for skilled digital marketers but supply is not that enough at this time in India. Moreover, I am not telling this just by assumptions, but by observing the numbers shown on popular platforms such as LinkedIn & Naukri.

Look at the image below. I have just searched for a single term “digital marketing” and there are 16,000 + digital marketing jobs available in India.

Below, is the snippet from the famous Indian Job portal Naukri, which states the current job availability statistics in India’s digital marketing.

These figures combined are certainly huge, which indicates that the need for digital marketers is great in India. Also, all these jobs which are shown in the images are just from 2 portals, Naukri & LinkedIn. You can imagine and think about the number of job opportunities that exist all over India in the digital marketing field.

Top 10 Career Opportunities in Digital Marketing in India

Here is a list of top 10 career opportunities in digital marketing in India. We have also included the salary of every job profile so that you can make the right career choice as per your interest and the scope of that career option.

The Digital Marketing career path provides various opportunities. If you love coding you can go for web designing or you can live your love of writing by becoming a content writer. The other common digital marketing career verticals are – SEO Analyst, Social Media Manager, YouTuber, Affiliate Marketer, etc.

You can even work as a freelancer on the project basis or become an entrepreneur or can even make a career in Digital Marketing in India if you are expert in some regional language as marketing in rural areas and through local languages is thriving.

Let us take you through the most common profiles available in digital Marketing Career in India:-

Digital Marketing Manager

Digital Marketing Manager is responsible for taking care of the overall digital presence for a brand, devising strategies, generating traffic, leveraging every digital channel for promoting the business/service for fulfilling the Goal of increase in traffic & sales with optimized marketing costs, supervising all the different profiles etc. are some important tasks of a digital marketing manager, And reporting to the VP or head of digital marketing of a company.

In short, they are the boss in a company’s digital marketing department or the head of a digital marketing agency.

Digital Marketing Manager must have at least 5+ years of experience & specific certifications to reach this position which is the Goal of every professional making a digital marketing Career in India.

Average Salary of Digital Marketing Manager in India ( Rs. 5,00,000 – Rs. 12,00,000) per annum.

Web Developer & Web Designer

A web developer or web designer is responsible for the coding, designing and maintaining websites. In other words, you can say that these are the people behind those fantastic web pages you browse on the internet.

Prior Knowledge of languages like JavaScript, HTML, CSS, PHP, .NET and CMS like WordPress and Magento is required. You can work as a freelancer or on a project basis also.

Average Salary of Web Developer & Web Designer in India (Rs. 3,00,000 – Rs. 10,00,000) per annum.

Search Engine Optimization Analyst/Expert

SEO people are the one who is responsible for getting traffic to the website by improving the Google search rankings of your website. They make sure that your webpage is optimized according to search engines web and are mobile-friendly & free from crawling issues.

Moreover, Search engines update their SEO algorithms daily. One needs to keep themselves updated with the latest trends & new changes in search engine optimization algorithms to achieve good results.

You can work as a freelancer and can also undertake online assignments. SEO is the best career option for people aspiring for a good digital marketing career in India.

Average Salary of a Search Engine Optimization Analyst/Expert in India (Rs. 2,20,000 – Rs. 8,00,000) per annum.

Social Media Executive or Social Media Manager

Social Media Marketer is responsible for handling the digital presence of business across social media platforms such as Facebook, Instagram, Twitter, Pinterest for a business/service or agency.

The Social Media Marketer role includes developing social media strategy, creating content according to the strategy & distributing it on social media platforms, optimizing some of the KPIs such as Engagement rate, Impression & Reach.

They closely follow social media and note social media trends. Coordinating with the content & graphics team are some regular tasks of their work.

The only requirement for this profile is good Knowledge of social media platforms and a creative bent of mind.

Average Salary of a Social Media Executive or Social Media Manager in India (Rs. 3,00,000 – Rs. 12,00,000) per annum.

Search Engine Marketing SEM or PPC Expert

Search Engine Marketing Specialists or PPC Expert work includes displaying paid ads across the search engines & display networks. Also, These people are responsible for showing useful or irrelevant ads to you.

These profiles are in huge demand as it generates many leads for a business.

The primary responsibilities of PPC Expert job role include:

• Keyword research for ad copies.
• Managing ad groups.
• Optimizing landing pages.
• Generating analytics & reports and coordinating with the creative team for ad copies & graphics.

SEM is a good digital marketing career option for those who have an analytical mind.

Average Salary of a Search Engine Marketing SEM or PPC Expert in India (Rs. 2,50,000 – Rs. 6,00,000) per annum.

Content Writer & Content Marketer

If you have a knack for writing, then the content writer is the best-suited profile for you in a digital marketing career in India. Remember writing for the web is different from your essay writing or book writing.

A Content Marketer is a person who is responsible for creating optimized and trending content & managing such as blogs, videos, email newsletters, social media content, PR, copywriting, guest post, coordinating with the SEO team, keyword research, etc.

You can also work as a freelancer or on a project basis.

This profile is a hot profile as the need for content has increased drastically.

The only requirement for this profile is good command over language and creativity in the thought process.

Average Salary of Content Marketer in India (Rs 3 Lacs to 5 Lacs) per annum.

There are a few other profiles also depending on a person’s skill & interest and organization’s requirements:-

• CRM Manager
• Email Marketing Manager
• E-Commerce Manager
• Analytics Manager
• Affiliate Marketer
• Copywriter
• Performance marketer

Why Choose a Digital Marketing Career in India?

Digital Marketing Career is expected to rise exponentially, join the revolution and start learning today.

• Digital India – campaign by PM Modi aims at encouraging digital platforms
• By 2022 there would be more than 500 million active internet users in India
• By the end of 2022, every company has to be present on the digital platform, and for this, the company will need experts.

One thing is for sure, Digital marketing is a growing arena. Every company is it an MNC like Unilever or a unicorn startup like Flipkart, or a local neighborhood store, needs Digital Marketing.

For all who aspire to become digital marketer, the good news is the industry is still very young and have tremendous growth opportunity. But, there is a huge gap between demand and supply.

And hence, my friend, if you are planning to make a career in Digital Marketing, don’t think much, this is the right time for you to jump and sail in this ocean of opportunities. If you’re still confused read our blog on Benefits of Digital Marketing Course.

Future of Digital Marketing Career in India

The government of India is making policies like Digital India and startups. This is giving a boost to digital marketing jobs.

As per the report published by IMRB – ‘Online advertising market in India is increasing by 30% year on year’

The digital marketing industry is expected to generate more than 20 Lakh jobs in the year 2021.

Almost every company present or a live, needs digital media to sell, promote or generate leads.

There is a wide range of opportunities in Digital Marketing, such as SEO Analyst, Content Writer, social media manager, etc. And hence, digital marketing is the only field with multiple career options.

Digital Marketing Career Growth in India

Over the last few years Digital Marketing in India has witnessed an exponential growth and by the end of the year, 2021 it is expected to generate over 20 Lac jobs per year.

So, over the last few years, Digital Marketing in India has witnessed exponential growth in market size of around 199 billion rupees in the financial year 2020 & by the end of FY 2024, it is projected to become a 539 billion rupees industry, It indicates the massive growth in digital marketing sector as shown in the below image.

It means a lot of businesses are putting money in digital marketing as compared to previous years & when we talk about the scope of digital marketing in India, first, you have to understand that through digital mediums and channels, you can market your products or services effectively across the globe from sitting anywhere in the world. And you will be able to target a larger global audience at an affordable cost.

Moreover, with digital marketing, you have the option to choose only those audiences who are your potential target audience & you can run remarketing ads for those audiences who had previously shown interest in your product and services in your previous ads. That is why businesses and marketers are shifting towards digital marketing.

Marketing Guru Philip Kotler once said

“Market your product service at the place where the customer is looking for or available”

In today’s digital era each and everyone is on the internet irrespective of gender, age or location. And a company or marketer cannot ignore these users. Hence, Career in Digital Marketing in India is gaining relevance.

Therefore, it is safe to tell you that the growth potential of a digital marketing career is very promising in India. And this is the right time to start your career in this lucrative field.

Some facts which will make you believe that a Digital Marketing career is one of the growing and lucrative options:-

• Internet traffic will grow at an annual compound growth rate of 32%
• According to a Google and KPMG report (April 2017), titled ‘Indian Languages- Defining India’s internet’, 9 out of every 10 new internet users in India are likely to be regional language users over the next five years.
• The local Indian language user is estimated to grow at 18% CAGR touching around 500 million by 2020
• The expected share of advertisement allocated to digital media is around Rs 25,200 crores by the year 2020
• With the government supporting ‘Digital India’ & Indian startups more and more jobs would be created for people in the field of Digital marketing.

Who Should Choose Digital Marketing Career in India?

When a person thinks about choosing a digital marketing career path, It is very natural to get confused & stuck due to the various options to choose from under the vast umbrella of digital marketing.

If you like to engage with people and communities on social media platforms, you can choose Social Media Marketing as a career. Or, If you’re someone who loves to do coding, you may become a web developer.

You’ll get a plethora of work options in this creative industry. Those who love to write about any topic or like content writing can select content writing as their career. People who love to design something or are interested in graphics can become graphics designers. And people who enjoy the analytical part can become Data Analysts, which is one of the enriching careers in Digital Marketing.

Moreover, digital marketing is a dynamic field. So, you’re expected to learn & improve yourself constantly, and you have to update yourself regularly with all the latest technologies and trends in the market. Being open-minded & prescient can add a bonus to your career.

So, If you’re willing to learn what it takes to be a digital marketer, you’re an excellent fit for a digital marketing career.

What are Some In-Demand Skills to Make a Great Career in Digital Marketing?

According to statistics, 93% of online searches and interactions start with searching a query in a search engine. It shows that creating an SEO – Friendly content is an important requirement for ranking in a Google SERP and other search engines such as Bing, Yahoo, etc.

Below, we have listed a few of the most in-demand skills in digital marketing.

• Search Engine Optimization
• Pay-Per-Click
• Video Creation
• Paid Media 
• Content Marketing
• Data Analytics
• Copywriting
• Graphic designing

Generally, working organically & with the help of paid methods are the best possible & secure way for ranking your website at the top of the google search engine results. Once you master a skill such as SEO & SEM, which increases the ranking of your business websites in search engine results, you will be able to get a high-paying job quickly because it is the need of every business nowadays.

As you’re starting your career, you don’t have to master all the above skills. If you learn 3-4 skills from all these skills, you will be able to give a boost in your digital marketing career.

Pros & Cons of a Digital Marketing Career in India

Nowadays, everyone is talking about digital marketing. If you are fresher you might have people around you suggesting to jump in this lucrative and fast-growing digital marketing sphere and make a career in digital marketing by pursuing a best digital marketing course.

Just like any other career option, digital marketing also has pros and cons. No career is perfect in this universe. You need to decide whether digital marketing suits you or not. Yes, it is lucrative, it has money but is it a good career for you? we can’t say anything. For many people it is a good career option but for you it might be a bad decision to choose digital marketing. Read the pros & cons of digital marketing career so that you can make the right choice.

Pros of Digital Marketing Career

• Digital Marketing is a young industry with huge growth prospects. The saying ‘Learn & Earn’ fits perfectly.
• Digital Marketing should and will be used by companies of every size and scale – be it large enterprises, government organizations, startups or a nearby mom n pop store. And hence, there are opportunities everywhere.
• Digital Marketing helps you to connect with your customers where they are most present. A recent study suggests that youth nearly spend 15-18 hours online. And this gives an opportunity for digital marketers to connect with people.
• It is a cost-effective business option for beginners. You can start your own agency by investing nothing but time & knowledge
• You can work as a freelancer or work from home for your digital marketing agency. What you need is a good internet connection.
• There are no demographic or geographic boundaries as you are working over the internet. The whole world can be your market in digital marketing career.
• It is the most flexible industry with no fixed working hours if you are working on a project basis or as a freelancer. In short, you can be your own boss.
• Digital marketing provides your different verticals to make a career. You can choose vertically based on your own competencies and passion.
• It is a growing and evolving field and the more you learn and practice the more you earn. Hence, there is no limit to what you can earn.

Cons of Digital Marketing Career

• Lack of structure as this is a relatively new & young industry. There are no formal course or training modules adopted by biggies and hence the number there is a shortage of good digital marketers
• There are no fixed formulas for success. You have to keep on learning new things and experimenting to satisfy different client needs.
• It is an evolving field so you always need to remain updated with the latest technological developments and market trends.

But, are these really drawbacks or an opportunity in disguise?

Folks, We would leave you here and let you decide if digital marketing is a right career choice. But, before ending the blog We would only say we have been in the digital marketing industry for the last 10 years and doing considerably well.

Is Digital Marketing a Good Career for You in 2023?

Is digital marketing a good career? I know you have this question in mind. That’s why you are here reading this article. The answer to your question is yes, digital marketing is a good career option in 2023 and the coming years. In the article below, we will explain why we are saying that.

According to some Linkedin reports, digital marketing specialist is one of the top 10 most demanded jobs, with 860,000 job openings.

Everybody around us is talking about digital marketing. Many people are opting for this career, but is it worth starting a career in digital marketing?

Can digital marketing give you that dreamy lifestyle?

Is it a work-life balance?

Can you get financially free by opting digital marketing as a career? and many more questions.

Don’t worry, we will answer your all questions. To get better clarity, read these 5 reasons which prove digital marketing is a good career.

5 Reasons Why Digital Marketing is a Good Career

Read these five reasons to get the answer to the most asked question – Is digital marketing a good career?

1) Big Money Career

Digital marketing is a highly-paid career. In this field, a candidate gets money for his skills & experience. If you can deliver the desired results to a client or boss, you will always get good money. Now let’s talk about both jobs and business.

Job: In the job, the initial salary varies between 15k to 25k. Yes, this is not that money much but the salary hikes are very fast compared to other professions. According to Ambition box, the highest salary of a digital marketing manager is ₹19.4 Lakhs per year which is ₹1.6 lakh per month.

With a job, you can also start some side hustles like freelancing, and affiliate marketing. If you know the skills well, you can charge $35-$50 per hour easily. As there are no location barriers. If you work for an international company, you can earn a high package due to the currency difference. We hope the first reason proves digital marketing is a good career.

Business: A average digital marketing client pays ₹20,000 to ₹50,000/month. Although, there is no limit on client money. Many big brands pay lakhs of rupees every month for advertising. Other than an agency, you can also earn money by running online stores and other online ventures.

2) Easy to Start Career

Starting a career in online marketing needs no big things. You can easily start a career if you have the skills. The best way to learn the skills is by joining a digital marketing course.

There are many people I know who are not in high school passed but earning seven figures. There is no compulsory education required in digital marketing. Whether you are in high school, college, or doing a job, you can start a career in this field. This is why digital marketing is a good career.

3) The World is Shifting Towards Digital

If you are unsure about the certainty of the career, then this point will help you. You tell me, how many hours you spend on your mobile every day. An average person spends around 5 hours daily on mobile phones. This shows we all are moving toward the digital economy.

Today every brand needs a digital marketer so Digital marketing is here to stay. It is not a 6 month career. It will last for years. This is the reason digital marketing is a good career option for you.

4) Various Job Roles

If you are unsure whether digital marketing will interest you or not then this point is for you. In digital marketing, there are various job roles. Initially, you can try everything and then choose one as per your interest.

The secret to getting successful in digital marketing is by choosing & mastering one domain. To give you a basic introduction, these are some job roles in digital marketing – social media marketer, SEO executive, PPC specialist, etc.

5) No Location Barriers

In digital marketing, there are no location barriers. Whether you live in a village or a tier 1 city, both have equal opportunities. By sitting at your home, you can work for international clients. The whole work is one laptop & computer.

You might have noticed that nowadays, many companies are allowing work from home. No need to come office. If you wish to start a business in digital marketing, you can also do so without going anywhere.

Is Digital Marketing a Good Career in India for You? Answer the Following Questions

Ask yourself these questions. Be honest with yourself to make the right career choice.

1. Are you passionate about growing businesses? (Yes/No)
2. Do you have creative thinking? (Yes/No)
3. Are you innovative? (Yes/No)
4. Is money a motivation for you? (Yes/No)
5. Are you a goal-oriented person? (Yes/No)
6. Are you ready to do hard work? (Yes/No)
7. Can you work in from of computers for more than 6 hours a day?
8. Do you have patience? (Yes/No)
9. Are you an avid learner? (Yes/No)
10. Do you have the skills to adapt to the new changes in the industry? (Yes/No)

If the answer is YES to 6 or MORE Questions then digital marketing is a good career for you.

How Can You Start Your Digital Marketing Career?

The first and foremost thing which you should throw out of your mind is that Digital Marketing doesn’t require any special degree or a specific graduation background.

But, a brief knowledge of digital marketing and how the industry operates is very much required. There are numerous companies that are offering online & offline digital marketing long-term & short-term courses. Choose the right digital marketing course per your needs, time & budget.

We strictly advise you all to go for a classroom training programme. It’s best to learn from day-to-day hands-on experience.

Digital marketing is a good career option and if you are willing to start a career in this field then you can start by following these 3 steps.

1) Enroll in a Digital Marketing Course

We suggest you to enroll in a digital marketing course. Learning everything on your own is the best time-killing strategy. A smart person learns from others’ experiences so become smart & enroll in a digital marketing course.

2) Go for an Internship

After completing the course, we suggest you to go for a digital marketing internship. You can go for both remote or work-from-office internships. Office internships are better than remote because it gives you an opportunity to learn from other peers.

3) Do a Job/Start Your Business

After the internship, you will have a good understanding of digital marketing. Now you can start your own business or go into the job market. It is your call what you want to do, job or business. So these are the three ways. By following these you can start a good career in digital marketing.

4) Keep Yourself Updated

As told above, whatever you have learned will definitely work for you, but it’s not enough for your life. You have to learn at every step. Keeping yourself updated while doing a job, freelancing and startup is one of the most important things.

Conclusion

A career in digital marketing has great scope. The only thing you need is the right mentor who can help you in starting a successful career. You can enroll in our 4 month digital marketing mastery course. Our mentor Parmveer sir will tell you an exact path that can help you make a successful career in digital marketing.

We believe we have cleared all your doubts regarding a career in digital marketing. As we promised initially, now you are one step closer to making the right career decision.

Best of Luck, Go ahead and create a successful career in digital marketing

FAQs for Digital Marketing Career in India