Digital marketing is the trending industry, giving lots of opportunities to anyone and everyone. Today, we’ll discuss everything you need to know and decide why should you learn Digital Marketing!
Generally, people new to this industry get confused that whether they should study digital marketing or not. Is it worth learning digital marketing? In this article, we are going to clear all your doubts & will give you 8 reasons to learn digital marketing in 2024.
Why is Digital Marketing So Important?
So, we all know that digital marketing is advertising or promotions of products and services using digital platforms.
Digital marketing existed for a decade but now it has gotten to the forefront and becoming a necessity for every business owner. Why?
- “According to the IAMAI-Kantar Cube report, by 2025, 900 million Indians (indicating a growth of 45% as compared to last year) are expected to use the internet daily.
- ‘Mobile device users in India is estimated to be 442.7’ (source)
- Is this a buzzword or just another technological fad? Well, the statistics speak in the favors of digital marketing. There is a huge scope in digital marketing giving you tons of job opportunities.
- With the growing internet penetration, it is an opportunity as well as a necessity for every business owner small or big, national or international to come on digital platforms.
- And the soon you join the bandwagon the better it would be. And the ‘First mover advantage’ applies on both today, an employer and employee.
5 Reasons Why You Should Learn Digital Marketing
1) High Demand
Digital Marketing in India has witnessed growth in market size of around 30.3% reaching USD 5,118.55 million in 2023, it is projected to become a USD 55,372.78 million industry by 2032. As more businesses shift online, the demand for digital marketing skills is also increasing rapidly. This demand translates into numerous job opportunities and potentially higher salaries for those skilled in this area. Also, the digital marketing industry is expected to generate more than 9 Lakh jobs in the year 2024 making it a good job oriented career Opportunity for students.
2) A Wide Variety of Dynamic Career Opportunities
Digital marketing is a good career option. Unlike any other computer course or degree programs, digital marketing gives you a huge scope and multitude of job options. If you compare, you will find these jobs are quite interesting and dynamic. Digital marketing opens doors to various career paths, from social media management to SEO specialists, offering flexibility and a wide range of options for students with different interests.
Nobody wants to sit in a job anymore and that’s the greatest advantage of these jobs are that they are location independent and you can start freelancing or consulting after a certain time. Event the jobs at the entry level pays you pretty decent. These jobs are perfect for the youth who want fun, thrill, explore and create something new, love challenges and also have freedom in their work. That’s the kind of lifestyle which is possible with a career in digital marketing.
3) Remote Work Flexibility
Students who learn digital marketing can work with companies all over the world, without any geographical barriers as you can work from home with laptop. This adaptability of digital marketing is not just a convenience but a significant career advantage, allowing for a better work-life balance, reduced commuting stress, and the opportunity to work with diverse international teams. Consequently, digital marketing skills are highly attractive in a job market that increasingly values remote work capabilities.
4) Expected Skill to Have for BBA and MBA Students
According to the survey of the Associated Chambers of Commerce and Industry of India (Assocham), 10 percent of graduates being actually employable despite the robust demand for MBAs and According to India Today 93% of MBA Graduates in India are unemployable.
Traditional marketing methods are shifting and enterprises or companies have also started to integrate and implement digital marketing, hence they need people who have an understanding of digital media.
In the coming future, digital marketing skills will be a prerequisite for any marketing student. Students who start now will have early bird advantage. You can also do the digital marketing course along with your regular degree program, therefore by the time you pass out, you will be industry ready.
5) Will Get You Better Pay and Preference
Digital marketing is becoming the most sought-after skill. Being a student if you are pursuing graduation degree like B.com, B.A., digital marketing will get you preference over others and better pay as companies are increasingly looking for candidates with digital skill sets. Students with digital marketing expertise often stand out in the job market, making them preferred candidates for a wide range of roles. Even now engineering students are also taking digital marketing seriously. It’s not wrong to say that digital marketing is an essential skill now.
Digital marketing skills are in high demand and with high demand comes better pay. Companies are willing to pay more for skilled digital marketers, making it a financially rewarding career choice. In many digital marketing roles, pay can be linked to performance, such as campaign success or growth in web traffic. This can lead to additional earnings beyond base salary.
6) You Can Start Your Own Business or Creative Project
You must have heard and know YouTuber, blogger, affiliate marketer that are becoming hugely popular among the present generation. Digital marketing plays the huge role there as well. Through the knowledge of digital marketing, you can optimize your blog or channel so your audience can find you. Besides this digital marketing will also help you to promote your startup at a very low cost and you have total control, and can measure and reach your consumer sitting another corner of the world or country.
7) Essential Skill for Entrepreneurs
For students aspiring to start their own businesses, digital marketing is a significant opportunity. It helps them to cost-effectively reach a wider audience, understand market trends, and engage with customers. Learning digital marketing also provides insights into consumer behavior and trends. This knowledge is invaluable not only in marketing but in any customer-focused business role.
8) Support Your Family Business
Well, what is the best way to help your father in his business? By applying digital marketing strategies, students can significantly improve the online visibility of their family business, attracting more customers and increasing brand awareness. If not all, you can learn social media marketing to begin with and can create better customer relationships, brand image, etc. or you can also join workshops for elementary knowledge and then join the whole program.
Other than these obvious reasons, there are a few other reasons that you just cannot ignore and make excuses that why you cannot do a course in digital marketing.
- Short-Term Course– Digital marketing courses are the least time taking. You can enroll yourself in 3 monthly program, where you invest just 2-3 hours a day.
Also, Read Our blog on Short Term Courses in Digital Marketing vs Long Term Courses
- Many digital marketing institutes also organize free seminars and workshops on different subjects.
- Affordable– Unlike other degree programs, digital marketing courses are quite affordable. Can do it online and offline- there is a number of options available as per your requirement. If you don’t want to do classroom training, go to online classes.
- There is also available an option for freshers to excel in this field even if he doesn’t know anything about it, he/she can go for 1 Year Diploma Course in Digital Marketing as here they can get every aspect of the field.
Quibus Trainings – Best Institute for Digital Marketing Course (100% Practical with Placement Assistance)
Quibus Trainings is the most trusted institute for 100% Practical & Job Oriented digital marketing course in Jaipur. We have trained 3000+ Professionals, Entrepreneurs, Students, Freelancers & Job Seekers in offline classroom coaching classes in Jaipur.
Joining Digital Marketing Course at Quibus provides you a clear roadmap to achieve financial growth. In this 3-step process, You learn most demanding tools and skill of digital marketing, apply them during class and training, and learn to get results. And then those results help you to earn money. How much you earn depends upon how deep you learn.
Why Choose Quibus Trainings for Digital Marketing Course in Jaipur?
- 10+ Years Experienced Trainer
- Get Free Internship
- Work on Live Projects
- 100% Placement Assistance
- Hi-Tech Classrooms
- Real-Time Doubt Solving Sessions
- 50+ Digital Marketing Platforms & Tools
- Trained 3000+ Students
Learn more about the Best Digital Marketing Course by Quibus Trainings with 100% Job Support.
Conclusion – Why Learn Digital Marketing?
So these were some reasons why you should learn digital marketing. Hope these were enough to help you make the right decision for your career. If you want to learn more about the courses provided by Quibus Trainings you can check out Digital Marketing Course in Jaipur. If this article helped you, do share it with others who want to learn digital marketing.