If the answer is yes, then, WELCOME TO THE WORLD OF DIGITAL MARKETING
Let us take you through this vast and exponentially growing field of DIGITAL MARKETING. After reading this article you’ll be able to know:-
In generic terms, Digital Marketing is marketing or promoting product, brand or services through digital media or internet. It basically refers to all your marketing done through digital channels such as Google Search, Social Media, Emails or Mobile.
Digital Marketing is gaining relevance in today’s time as our time spent on mobile & internet has drastically increased especially after the introduction of JIO telecom.
Marketing is connecting with right customer in the right place at the right time. Today’s user spends the majority of time on the Internet and hence, DIGITAL MARKETING is a tool for success for large business as well as a local startup or retail shop.
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Now the question arises how digital marketing is done? What are the different tools or channels through which digital marketing is done?
Though digital marketing can be done in numerous ways, let’s understand the most common ones briefly.
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Paid Search or PPC Advertising (Pay per Click) refers to sponsored search results which you can see on top or bottom of Google search engine result page (SERP)
A business can target tailor-made Ads for a specific query searched for a specific set of a user base.
It is a very common tool to drive traffic to your webpage or increase your brand visibility.
In simple words, SEO or Search Engine Optimization is a process of optimizing the content and technical part of a particular web page so that it appears on the first page of Google search engine result page when a user looks for a specific set of keywords.
SEO is done in two ways:-
Promoting your product, brand or service on a social platform such as Facebook, Instagram, Pinterest etc. to increase brand awareness or visibility, generate web traffic or leads is called Social Media Marketing.
Well experts say “Content is the King or Key to success” in digital marketing. Good optimized content helps you in:-
Email Marketing is prevalent form nearly last two decades and is still a great way to communicate with your target segment or customer base. Ask yourself, how many times in a day you check your mail and you’ll understand the power of email marketing
Emails are used to promote events or offers. It is also a great tool to divert traffic to your website.
Smart-phones are becoming an integral part of our lives and also mobile engagement has increased.
As per an article published in ET data usage per Smartphone in India would increase 5 times by the year 2023. It is estimated that monthly consumption would increase to 18 GB from 3.9 GB. (Source )
This makes mobile marketing extremely important. There are numerous ways by which we can use mobile marketing:-
These are the most common tactics or tools used for Digital Marketing.
Expert Tip: - A correct mix all the above activities ensure your brand visibility and it guarantees success if directed and carried in right way.
We all live in times where internet usage is increasing every day. We are the dot-com generation who prefer reading news on mobile over the newspaper. We are the generation who spend at least 2-3 hours daily on our mobiles or laptops.
And, this is why digital marketing is gaining importance and popularity. Over the last year, the budget spent on traditional marketing has decreased by nearly 160% whereas spent on digital marketing increased by 14%.
Now, let us take you through advantages of digital marketing –
Digital marketing is very cost effective as you can distribute, analyze and redistribute your marketing budget between different channels
This is one of the important reason which gives digital marketing an edge over traditional. You can measure and analyze results in real time. There are various parameters which you can measure and record real-time such as – interested customer age group, bounce rate, conversion rate etc.
With digital marketing, you can have tailor-made solution and strategy. You can decide the type of ad’s as per type of audience.
You can also target bigger audience, be it, local or global, niche or generic. You can target based on demographics such as age, gender, location or interests.
With digital marketing, customer interaction is very much possible. It gives you to engage and interact with your customer real time. This, in turn, helps to improve public relation and improve brand image.
With the help Google Analytics and other tools, you can easily measure what all is working for you and what not. This also helps in measuring your ad’s effectiveness and helps you to make changes in strategy as and when required.
One thing is for sure, Digital marketing is growing arena. Every company be it an MNC like Unilever or a unicorn startup like Flipkart or a local neighborhood store needs Digital Marketing.
You Must Read: Digital Marketing for Small Business
For all who aspire to become digital marketer the good news is the industry is still very young and have tremendous growth opportunity. But, there is a huge gap between demand and supply.
And hence, my friend, if you are planning to make a career in Digital Marketing, don’t think much, this is the right time for you to jump and sail in this ocean of opportunities. If you're still confused read our blog on Benefits of Digital Marketing Career
(To know more about Career in Digital Marketing read our blog Digital Marketing Career Growth & Scope in India)