Unless you do the integrated course in digital marketing where you learn about all the verticals and also work on different tools, you can also do the course in the particular field only as per your requirement.
Digital Marketing Specialization Areas
SEO stands for search engine optimization and its basic function is to increase the organic traffic of a website or a particular webpage. An effectively done SEO will rank your page at the top of search results(SERPs).
Pros and Cons of SEO Career
The result of SEO takes time and requires a lot of research to be done but once your page is ranked, it is difficult for the other competitors to get their way in.
SEO result mainly depends upon intent and also the quality of content created matching the intent, no SEO expert can rank garbage or irrelevant content in SERPs in search engines like Google, Yahoo, Bing etc.
You would be required to keep an eye constantly to maintain the rank of a webpage and also be in the sync with the updates by the search engine(google).
An SEO person requires having some technical knowledge also as this profile deals with the technicalities of a website such as a website architecture, errors & user experience etc.
You must have patience as it’s time taking and a quick learner to implement changes and updates.
You don’t need to have great communication skills but must have great research and analytical mind.
Why choose SEO as Digital Marketing Specialization?
There is a lot of demand for SEO services, hence there are many job opportunities.
Decent pay at the entry or fresher level and 60-80% hike after a year or two.
SEO job profile has a lot of respect as it is not piece of cake.
Not easily replaceable meaning once you have acquired a position and handling many projects in any company, no one can dare to take your job.
Challenging but interesting as it requires you to think of different ways and solutions to beat your competitors.
After a time and experience, you can work freelance as an SEO auditor or strategist.
Social Media Marketing is another booming area of Digital Marketing Specialization. Everybody knows about it and is a favorite career among the millennials or anyone who spends his/her day or night on social media.
But social media, when used for marketing by the enterprises, is more than what many people think. SMM aims at increasing the traffic to the website and also the consumer engagement.
Companies that use different social platforms have few goals in mind:
Improve communication with users
Increase brand visibility
Reach more (potential) customers.
Having a social media presence also increase the credibility of the company.
Pros and Cons of an SMM Career
You get to interact with consumers in real time which can be tricky in some situations when you are addressing some user’s concern.
You can analyze consumer behavior and target your ideal consumers by studying their activities and create content accordingly.
It gives you the flexibility to work from anywhere but you also require to be available 24*7 to keep an eye on consumer’s activity on company’s page and also update posts.
‘Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings’.
It is an expensive method as compared to SEO but gives result immediately.
Pros and Cons of an SEM Career
You don’t get to the responsibility to handle paid campaigns of a client, It is a risky job as it involves direct money so you would work under somebody for some time before you get the expertise.
You work in a very dynamic field in close contact with the creative team.
What is expected at beginners level:
Need to gain industry-recognized certificate(eg. Google )
Must have an understanding of ideal consumers and their behavior
Knowledge of tools
Great keyword knowledge and research skills
Why choose SEM as a Digital marketing specialization?
You like challenges
You want to work with your creativity and analytical skills
#4 Email Marketing
Email marketing is simply engaging, retaining and eventually converting the ideal consumers via mail. Even though with the advent of so many platforms, email marketing is still powerful with high ROI.
Pros and Cons of having an Email Marketing career
Consistency is required, you would have to pre-plan in advance.
A chance to grow your connections with corporate houses.
Tricky if you are new and not sure how to do?
No matter how good your content is but there will always be the pressure of sales or conversions.
What is expected at the beginner’s level:
Strong language skills and understanding of brevity meaning able to convey the message with least words.
Must be aware of lead capturing cycle.
Technical knowledge of the tools.
Know how to design email for different platforms.
Analytical skills can understand reports and figures.
Why choose Email marketing as an area of digital marketing specialization?
It’s a deep/ vast field in itself
Part of digital sales and people are in preferred in the company who can do it
Great pay scale after some experience
#5 Content Marketing
Content marketing aims at creating interest of the user and eventually convert the leads or potential consumers by sharing relevant and useful content with them consistently. There could be various formats of content like e-book, blogs, video, emails, podcast etc.
Pros and Cons of a Content Marketing career
This requires high creativity and out of the box thinking which is fun but also challenging at the same time.
Developing a content that is relevant and useful sometimes becomes tricky
Can create Content funnels, therefore, should have the deeper understanding of marketing and target consumers.
Need to be good at keyword research, therefore, you cannot sideline the technicalities of SEO and digital marketing; hence creativity or creative writing is not enough.
Researching then planning and scheduling the content is done in advanced which gives flexibility.
What is expected at the beginner’s level:
Great communication and language skills
Creative and analytical mind
Understanding of keywords
Understanding of buyers persona and behavior
Understanding of platform-oriented content development
People will be the MBA background will be preferred or experience in marketing communication
Why choose Content marketing as a Specialization in Digital Marketing?
If you like brainstorming new ideas
You like researching, planning and strategizing
You like writing and creative work
Great pay scale even at the beginners level
So this was the article to bring you clarity about why and what to choose as an area of digital marketing specialization. we have also shared some cool benefits of digital marketing career, you must check out!
This must also have given clarity on what to expect at the beginners level and where are you heading after gaining some experience.
Stay tuned for such informatory and insightful posts on digital marketing.