What is the Scope of Digital Marketing in India? [2024 Updated]

What is the Scope of Digital Marketing in India_ [2023 Updated]

If you are interested in digital marketing but unsure about its scope then read the following article. We have explained the scope of digital marketing in India as well as globally. We have also shared the career, job & future scope of digital marketing.

Digital marketing is a very fast-growing industry in India. Its market size is estimated to reach $740 billion INR by the end of 2024. Smartphone usability in India is also increasing at a very fast pace. Now let’s understand the scope of digital marketing in India.

What is Digital Marketing?

Before moving toward the scope of digital marketing, let’s first understand what is digital marketing. Digital marketing is a way of marketing using digital channels like social media, search engines, etc.

People have shifted from television to smartphones so the way of marketing also changed. In traditional marketing, there was no way for audience selection or retargeting but in digital we have them all. Digital marketing is like a boon for all marketers. It helps them in targeting the right audience and get more sales.

Why Businesses are Choosing Digital Marketing?

As Digital marketing has grown and is growing a lot, companies have adapted by to this opportunity by integrating online components to gain a competitive advantage and draw in a larger online client or customer base

With the rise in smartphone usage and online shopping, the need for businesses to apply digital marketing has become crucial. The Digital Marketing Strategies has helped businesses improve their profits and get more return from their investments.

Here are the main benefits that businesses get from digital marketing:

1) Affordable

scope of digital marketing

Digital marketing is very cheap compared to traditional advertising. As you can see in the above infographic, you can reach more customers at less cost. This is how you can increase your profit margins as marketing cost decreases.

2) Customer Tracking

Unlike traditional marketing, you can track customers’ data online. This was not possible through any type of traditional advertising. In digital marketing, you can also target customers based on their interests, demographics, and many other filters.

3) Flexibility of Advertising

Digital marketing gives you the flexibility to run ads when you want. In traditional advertising, if you paid the money, you need to keep running the ads. Whereas in digital marketing, if your campaign is not performing then you can stop it and start a new campaign.

The Scope of Digital Marketing: B2B & B2C

Digital marketing embraces both business-to-business (B2B) and business-to-customer (B2C) interactions across various platforms. This comprehensive approach gives digital marketing a broad scope within both types of businesses.

1. B2B (Business-to-Business)

B2B marketers commonly employ LinkedIn and Pay-Per-Click Campaigns to reach specific audiences and generate leads, thereby enhancing conversion rates. B2B, career paths often lead professionals who specialize in content marketing, lead generation, account-based marketing, and the implementation of data-driven strategies to establish meaningful connections with other businesses.

2. B2C (Business-to-Consumer)

B2C marketers commonly leverage social media platforms such as Facebook and Instagram to enhance brand awareness, target customers, and draw them to their websites.Within the digital marketing career path for B2C, professionals typically concentrate on social media advertising, e-commerce strategies, content creation, influencer marketing, and related areas to effectively engage and appeal to consumers.

Growth of Digital Marketing in India

  • “According to the IAMAI-Kantar Cube report, by 2025, 900 million Indians (indicating a growth of 45% as compared to last year) are expected to use the internet daily. Secondly, a higher number of people prefer Internet companies over traditional retailers, 90% of Indian brands spend more than 15% of their marketing budget on Digital Marketing.
Scope of digital marketing - growth
  • In 2017, the digital ad spend was $235 billion which reached $780.75 billionin 2024. Therefore, we can see rapid growth in digital marketing. Especially, after covid, the number of smartphone users in India also increased very fast. Every business started using digital marketing as their important channel of marketing.
  • Jio launch was the game-changer for digital India. This is where the growth begins. Today, digital marketing became one of the most demanded jobs in India. Thousands of digital agencies are starting every year. We can also see a huge rise in digital marketing jobs after covid.

Job Scope of Digital Marketing in India

The government of India is making policies like Digital India and startups. This is giving a boost to digital marketing jobs. The digital marketing industry is expected to generate more than 9 Lakh jobs in the year 2024. Almost every company present or live, needs digital media to sell, promote, or generate leads.
There is a wide range of job opportunities in Digital Marketing, such as SEO Analyst, Content Writer, social media manager, etc. And hence, digital marketing is the only field with multiple career options.

Job ProfileScope (with reason)
SEO ExecutivesHigh scope because everyone regularly uses search engines like YouTube & Google.
Social Media MarketerUsers spend avg. 2 hours and 29 minutes daily on social media. This shows there is great scope in SMM.
Email MarketersThe conversion rate in email marketing is very high that’s why there is a good scope for email marketers.
Content MarketerContent isn’t king. It’s the kingdom. There is no doubt, content marketing is here to stay.

Future Scope of Digital Marketing – Trends in 2024

There is a great scope for digital marketing in the future. If you start now then you can lead the industry in the coming years. Don’t miss the opportunity to become an early enterer in digital marketing. Below, we have mentioned a few reasons why there is a great scope of digital marketing in the future.

1) Digital Marketing Market Size is Increasing

scope of digital marketing in India

In 2016, the digital marketing industry was worth 62.28 billion INR which is expected to reach 358.09 by end of 2024. The digital marketing industry has grown tremendously. Digital Marketing in India has also witnessed growth in market size of around 30.3% reaching USD 5,118.55 million in 2023, it is projected to become a USD 55,372.78 million industry by 2032.

People have started realizing the importance of digital marketing. In the coming years, the digital marketing industry will grow very fast compared to any other industry. So enter into the digital marketing industry today. It has massive scope & job opportunities.

2) Video Marketing is Booming

According to Statista, video is the best channel to get the highest Return on investment. In the future, if you focus on creating video content then there is a huge scope for you in the digital marketing field. Nobody reads text nowadays. We all love videos. Many digital marketers are only focusing on creating text content but we suggest you to focus on the video part too.

3. Artificial Intelligence (AI) and Automation

AI has revolutionized digital marketing by tailoring the customer experience, this can be seen by the use of bots on websites and apps, thereby enhancing the customer journey. It has enabled companies to gain deeper insights from customer data. Machine learning has facilitated task automation for businesses, streamlining the advertising process and significantly reducing time investment.

4. Voice Search Optimization

Voice Search Optimization represents a growing trend in digital marketing, requiring strategies to align with the expanding use of voice-activated devices. With the rise of virtual assistants like Siri and Alexa, businesses are optimizing content for natural language queries. As consumers increasingly rely on voice commands, marketers must prioritize this part of SEO to enhance visibility and accessibility. Hence, implimenting Voice Search Optimization is essential for brands to stay competitive in evolving field of digital marketing.

5. Augmented Reality (AR) and Virtual Reality (VR)

Augmented Reality (AR) and Virtual Reality (VR) represent immersive content formats that provide customers with real-time views and experiences of products or services. Their engaging nature and distinctive feel enhance the overall customer experience, fostering a stronger connection between the customer and the brand. Therefore, businesses are increasingly integrating Augmented Reality (AR) and Virtual Reality (VR).

6. Omni Channel Marketing

Omni-Channel marketing seamlessly integrates various online and offline channels, ensuring customers enjoy a personalized experience. With a growing emphasis on customer satisfaction and convenience, businesses are adopting Omni-Channel strategies to gain a competitive edge.

7. Analytics

Analytics in Digital Marketing involves assessing the effectiveness of implemented strategies. Real-time analytics enable digital marketers to tailor content for specific customer segments and enhance response times based on performance. Businesses depend on these data-driven insights to measure their performance and comprehend customer behavior, empowering them to make informed decisions.

8. Social Media Influencers

Utilizing social media influencers is a strategy aimed at earning customer trust by leveraging the influencer’s credibility. Customers often place more trust in well-known personalities than in the brand itself. For instance, a prominent figure in the cosmetic industry endorsing a cosmetic product is likely to have a more significant impact on the audience compared to conventional advertisements.

What is the Careee Opportunities Scope of Digital Marketing in India?

scope of digital marketing

If you are someone who wants to build a career in digital marketing but is unsure about the options available. Digital marketing has great career scope. Every day, thousands of jobs are posted on job recruiting platforms.

1) Become a Blogger

Many people dream of becoming successful bloggers. Becoming a professional blogger has many benefits. They have a work-life balance and freedom to work. Many bloggers earn passively. They don’t need to go to work daily at a fixed time.

There are many successful bloggers worldwide who have made millions of dollars using blogging. They have converted blogging into a lucrative business. Getting started in blogging needs no big money, just domain & hosting. If you can do the hard work in a smart way then you can make big in blogging. You can also read some good digital marketing books to learn more about blogging.

2) Future Scope of Starting Your Own Digital Marketing Agency

Nowadays, many people are starting digital marketing agencies. If you have a good understanding of digital marketing, you can start your own digital marketing agency. This is one of the best businesses to start. It cost no money but great skills to start a digital marketing career.

Small digital marketing agencies generate between 1 lakh to 5 lakh in revenue per month. There are many big digital marketing agencies that make millions of dollars per month.

3) Become an Affiliate Marketer

The best way to make money online is affiliate marketing. No need to store any product. You promote others’ products and earn a small commission. This is Affiliate marketing.

Generally, people do affiliate marketing through blogs and YouTube. Still, the best way to earn from affiliate marketing is through blogging. Affiliate marketing is also a great way to earn passive income.

4) Start Dropshipping Business

If you are a digital marketing enthusiast, then this business will interest you. In dropshipping, you need to focus on marketing and get orders on your online store. When you get the order, the supplier ships the product to the customer, and you & supplier both makes money.

You do not store any product. The risk is very low in this business. You buy products from suppliers at a low price and sell to consumers at a higher. This is how dropshipping business model works and people earn money.

5) Offer Freelancing Services

If you want to live an independent life then freelancing can be an option for you. Freelancing is you earn money in exchange for the time you spent on work. If you have the skills, you can easily get clients through freelancing websites like Fiveer. Upwork, freelancer.com, etc.

Freelancers in the digital marketing space charge between $5 to $50 based on their skills & experience.

6) Become a YouTube Star

If you love video content creation then you can try YouTube. You need to produce quality content so that you can get more likes, views, and subscribers on YouTube. The more you get, the more money you make.

On YouTube, earnings also depend upon the type of content you are producing. Finance and Marketing are one of the most profitable niches on YouTube. If you become a YouTuber in this niche then you will earn more money even with fewer views.

7) Scope for Trainers/Coaches

The traditional world shifted to digital but not all coaches & trainers. There is a huger scope for trainers & coaches in the digital marketing industry. They can market themselves & sell their courses. Nowadays, many trainers are doing this thing.

The best way to start as a coach/trainer is to offer something for free. When you get the audience, you can ask them to pay for your paid course. Many coaches are earning 7 figures every month just by selling courses.

How to Become a Digital Marketer in India?

We hope, here you know about the scope of digital marketing. Now if you decide to become a digital marketer then you can become one by following these steps.

1) Join a Digital Marketing Institute

You can join our digital marketing institute in Jaipur. We offer 4 month classroom digital marketing course with placement assistance. By the end of this course, you can become a fresher-level digital marketer.

2) Apply for a Digital Marketing Internship

A digital marketing internship is necessary to get practical experience. You can get a free or paid internship as per your choice. We also offer a digital marketing internship. Both options are available in our internship, work from home as well as work from the office. After completing the internship, you can become a digital marketer.


Here we end our article about the scope of digital marketing. We have explained the career, future as well as job scope of digital marketing. If this article helped you then please share it with others.

Is there any scope of digital marketing in the future?

Yes, digital marketing has a great scope in the future. According to some Linkedin reports, digital marketing is one of the top 10 most demanding jobs in the world. Today, every business owner needs a digital marketer. If you start learning it today, you can make a great career in this field.

What is the future of digital marketing?

The digital ad spend in 2021 was $521 billion which is expected to grow $876 Billion by 2026. The future of digital marketing looks bright and promising. After Covid, almost all companies have adopted digital marketing. There will be the rise of Virtual reality and Augmented reality in the future. The marketing spend will also grow on digital channels. Digital marketers will be in huge demand in the future.

What is the job scope of digital marketing in India?

Many jobs are available in digital marketing. SEO, SMM, SMO, email marketing, and content marketing are some common jobs. The salary hike in digital marketing is also good compared to other job profiles.

Picture of Parmveer Singh Sandhu

Parmveer Singh Sandhu

He is the Founder & Chief Mentor at Quibus Trainings. His story is an inspiration to many millennials. From being a physics teacher to founding two companies was not a piece of cake. Recently, he was awarded ‘Times Power Icon Award of 2022’ from ‘Times of India’ for his quality work in digital marketing training.
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