If you are interested in digital marketing but unsure about its scope then read the following article. We have explained the scope of digital marketing in India as well as globally. We have also shared the career, job & future scope of digital marketing.
Digital marketing is a very fast-growing industry in India. Its market size is estimated to reach 277.69 billion INR by the end of 2022. Smartphone usability in India is also increasing at a very fast pace. Now let’s understand the scope of digital marketing in India.
What is Digital Marketing?
Before moving toward the scope of digital marketing, let’s first understand what is digital marketing. Digital marketing is a way of marketing using digital channels like social media, search engines, etc.
People have shifted from television to smartphones so the way of marketing also changed. In traditional marketing, there was no way for audience selection or retargeting but in digital we have them all. Digital marketing is like a boon for all marketers. It helps them in targeting the right audience and get more sales.
What is the Scope of Digital Marketing in India?
If you are someone who wants to build a career in digital marketing but is unsure about the options available. Digital marketing has great career scope. Every day, thousands of jobs are posted on job recruiting platforms.
1) Become a Blogger
Many people dream of becoming successful bloggers. Becoming a professional blogger has many benefits. They have a work-life balance and freedom to work. Many bloggers earn passively. They don’t need to go to work daily at a fixed time.
There are many successful bloggers worldwide who have made millions of dollars using blogging. They have converted blogging into a lucrative business. Getting started in blogging needs no big money, just domain & hosting. If you can do the hard work in a smart way then you can make big in blogging. You can also read some good digital marketing books to learn more about blogging.
2) Future Scope of Starting Your Own Digital Marketing Agency
Nowadays, many people are starting digital marketing agencies. If you have a good understanding of digital marketing, you can start your own digital marketing agency. This is one of the best businesses to start. It cost no money but great skills to start a digital marketing career.
Small digital marketing agencies generate between 1 lakh to 5 lakh in revenue per month. There are many big digital marketing agencies that make millions of dollars per month.
3) Become an Affiliate Marketer
The best way to make money online is affiliate marketing. No need to store any product. You promote others’ products and earn a small commission. This is Affiliate marketing.
Generally, people do affiliate marketing through blogs and YouTube. Still, the best way to earn from affiliate marketing is through blogging. Affiliate marketing is also a great way to earn passive income.
4) Start Dropshipping Business
If you are a digital marketing enthusiast, then this business will interest you. In dropshipping, you need to focus on marketing and get orders on your online store. When you get the order, the supplier ships the product to the customer, and you & supplier both makes money.
You do not store any product. The risk is very low in this business. You buy products from suppliers at a low price and sell to consumers at a higher. This is how dropshipping business model works and people earn money.
5) Offer Freelancing Services
If you want to live an independent life then freelancing can be an option for you. Freelancing is you earn money in exchange for the time you spent on work. If you have the skills, you can easily get clients through freelancing websites like Fiveer. Upwork, freelancer.com, etc.
Freelancers in the digital marketing space charge between $5 to $50 based on their skills & experience.
6) Become a YouTube Star
If you love video content creation then you can try YouTube. You need to produce quality content so that you can get more likes, views, and subscribers on YouTube. The more you get, the more money you make.
On YouTube, earnings also depend upon the type of content you are producing. Finance and Marketing are one of the most profitable niches on YouTube. If you become a YouTuber in this niche then you will earn more money even with fewer views.
7) Scope for Trainers/Coaches
The traditional world shifted to digital but not all coaches & trainers. There is a huger scope for trainers & coaches in the digital marketing industry. They can market themselves & sell their courses. Nowadays, many trainers are doing this thing.
The best way to start as a coach/trainer is to offer something for free. When you get the audience, you can ask them to pay for your paid course. Many coaches are earning 7 figures every month just by selling courses.
Job Scope of Digital Marketing in India
|Job Profile||Scope (with reason)|
|SEO Executives||High scope because everyone regularly uses search engines like YouTube & Google.|
|Social Media Marketer||Users spend avg. 2 hours and 29 minutes daily on social media. This shows there is great scope in SMM.|
|Email Marketers||The conversion rate in email marketing is very high that’s why there is a good scope for email marketers.|
|Content Marketer||Content isn’t king. It’s the kingdom. There is no doubt, content marketing is here to stay.|
Growth of Digital Marketing (After Covid)
In 2017, the digital ad spend was $235 billion which reached $615 billion in 2022. We can see rapid growth in digital marketing. Especially, after covid, the number of smartphone users in India also increased very fast. Every business started using digital marketing as their important channel of marketing.
Jio launch was the game-changer for digital India. This is where the growth begins. Today, digital marketing became one of the most demanded jobs in India. Thousands of digital agencies are starting every year. We can also see a huge rise in digital marketing jobs after covid.
Scope of Digital Marketing for Businesses
There is a huge scope of digital marketing for business owners.
Digital marketing is very cheap compared to traditional advertising. As you can see in the above infographic, you can reach more customers at less cost. This is how you can increase your profit margins as marketing cost decreases.
2) Customer Tracking
Unlike traditional marketing, you can track customers’ data online. This was not possible through any type of traditional advertising. In digital marketing, you can also target customers based on their interests, demographics, and many other filters.
3) Flexibility of Advertising
Digital marketing gives you the flexibility to run ads when you want. In traditional advertising, if you paid the money, you need to keep running the ads. Whereas in digital marketing, if your campaign is not performing then you can stop it and start a new campaign.
Future Scope of Digital Marketing
There is a great scope for digital marketing in the future. If you start now then you can lead the industry in the coming years. Don’t miss the opportunity to become an early enterer in digital marketing. Below, we have mentioned a few reasons why there is a great scope of digital marketing in the future.
1) Digital Marketing Market Size is Increasing
In 2016, the digital marketing industry was worth 62.28 billion INR which is expected to reach 358.09 by 2023. The digital marketing industry has grown tremendously after covid -19.
After the pandemic, people started realizing the importance of digital marketing. In the coming years, the digital marketing industry will grow very fast compared to any other industry. So enter into the digital marketing industry today. It has massive scope & job opportunities.
2) Video Marketing is Booming
According to Statista, video is the best channel to get the highest Return on investment. In the future, if you focus on creating video content then there is a huge scope for you in the digital marketing field.
Nobody reads text nowadays. We all love videos. Many digital marketers are only focusing on creating text content but we suggest you to focus on the video part too.
3) Audio is the Future
Today, very few people are creating audio content like podcasts. If you start now, you can become a brand in the coming years. There is a great saying, early adopters always win.
Start working on podcasts & other forms of audio content. In digital marketing, there is always a scope for creative & early adopters so don’t worry, if you start now you will have great scope in digital marketing.
How to Become a Digital Marketer in India?
We hope, here you know about the scope of digital marketing. Now if you decide to become a digital marketer then you can become one by following these steps.
1) Join a Digital Marketing Institute
You can join our digital marketing institute in Jaipur. We offer 4 month classroom digital marketing course with placement assistance. By the end of this course, you can become a fresher-level digital marketer.
2) Apply for a Digital Marketing Internship
A digital marketing internship is necessary to get practical experience. You can get a free or paid internship as per your choice. We also offer a digital marketing internship. Both options are available in our internship, work from home as well as work from the office. After completing the internship, you can become a digital marketer.
Here we end our article about the scope of digital marketing. We have explained the career, future as well as job scope of digital marketing. If this article helped you then please share it with others.
Yes, digital marketing has a great scope in the future. According to some Linkedin reports, digital marketing is one of the top 10 most demanding jobs in the world. Today, every business owner needs a digital marketer. If you start learning it today, you can make a great career in this field.
The digital ad spend in 2021 was $521 billion which is expected to grow $876 Billion by 2026. The future of digital marketing looks bright and promising. After Covid, almost all companies have adopted digital marketing. There will be the rise of Virtual reality and Augmented reality in the future. The marketing spend will also grow on digital channels. Digital marketers will be in huge demand in the future.
Many jobs are available in digital marketing. SEO, SMM, SMO, email marketing, and content marketing are some common jobs. The salary hike in digital marketing is also good compared to other job profiles.