Well, we are sure by now you are convinced and have read a lot about lucrative digital marketing career. But, one should always analyze all the aspects. So, let us take you through the PROs & CONs of DIGITAL MARKETING CAREER.
PROs of Digital Marketing Career
Digital Marketing is a young industry which huge growth prospects. The saying ‘Learn & Earn’ fits perfectly.
Digital Marketing should and will be used by companies of every size and scale – be it large enterprises, government organizations, startup or a nearby mom n pop store. And hence, there are opportunities everywhere.
Digital Marketing helps you to connect with your customer where they are most present. A recent study suggests that youth nearly spend 15-18 hours online. And this gives an opportunity to digital marketers to connect with people.
It is a cost effective business option for beginners. You can start your own agency by investing nothing but time & knowledge
You can work as freelancer or work from home for your digital marketing agency. What you need is a good internet connection.
There are no demographic or geographic boundaries as you are working over the internet. The whole world can be your market.
It is the most flexible industry with no fixed working hours if you are working on a project basis or as a freelancer. In short, you can be your own boss.
Digital marketing provides your different verticals to make a career. You can choose vertical based on your own competencies and passion.
It is a growing and evolving field and the more you learn and practice the more you earn. Hence, there is no limit to what you can earn.
Lack of structure as this is a relatively new & young industry. There are no formal course or training modules adapted by biggies and hence the number there is a shortage of good digital marketers
There are no fixed formulas to success. You have to keep on learning new things and experimenting to satisfy different client needs.
It is an evolving field so you always need to remain updated with latest technological developments and market trends.
But, are these really drawback or an opportunity in disguise?
Folks, We would leave you here and let you decide is digital marketing a right career choice. But, before ending the blog We would only say We are in the digital marketing industry from last 10 years and am doing considerably good.