Pros and Cons of Having a Digital Marketing Career in 2022

Pros and Cons of Having a Digital Marketing Career in 2022

Pros and Cons of Having a Digital Marketing Career

Confused about the pros and cons of digital marketing career?? Well, you must have heard people saying digital marketing is the future and key to success for big or small companies.

If you are fresher you might have people around you suggesting to jump in this lucrative and fast-growing digital marketing sphere and make a career in digital marketing by pursuing a best digital marketing course.

If you are a shopkeeper or a small business owner you must have crossed paths with people who suggest you take the business online by learning digital marketing.

Well, ever thought about why there is such a buzz for Digital marketing.

In this blog we’ll reiterate some of the facts which make a digital marketing career lucrative along with pros & cons of a digital marketing career.

Digital Marketing Career – The Future

  • The government of India is making policies like Digital India and startups. This is giving a boost to digital marketing jobs.
  • As per the report published by IMRB – ‘Online advertising market in India is increasing by 30% year on year’
  • The digital marketing industry is expected to generate more than 20 Lakh jobs in the year 2021.
  • Almost every company present or alive needs digital media to sell, promote or generate leads.
  • There is a wide range of opportunities in Digital Marketing such as SEO Analyst, Content Writer, social media manager, etc. And hence, digital marketing is the only field with multiple career options.
  • Digital Marketing course is emerging as the best job oriented computer course after 12th for students who want to make money through blogging and vlogs online.

Well, we are sure by now you are convinced and have read a lot about a lucrative digital marketing career. But, one should always analyze all the aspects. So, let us take you through the digital marketing career pros and cons.

PROs of Digital Marketing Career

  • Digital Marketing is a young industry with huge growth prospects. The saying ‘Learn & Earn’ fits perfectly.
  • Digital Marketing should and will be used by companies of every size and scale – be it large enterprises, government organizations, startups or a nearby mom n pop store. And hence, there are opportunities everywhere.
  • Digital Marketing helps you to connect with your customers where they are most present. A recent study suggests that youth nearly spend 15-18 hours online. And this gives an opportunity for digital marketers to connect with people.
  • It is a cost-effective business option for beginners. You can start your own agency by investing nothing but time & knowledge
  • You can work as a freelancer or work from home for your digital marketing agency. What you need is a good internet connection.
  • There are no demographic or geographic boundaries as you are working over the internet. The whole world can be your market in digital marketing career.
  • It is the most flexible industry with no fixed working hours if you are working on a project basis or as a freelancer. In short, you can be your own boss.
  • Digital marketing provides your different verticals to make a career. You can choose vertically based on your own competencies and passion.
  • It is a growing and evolving field and the more you learn and practice the more you earn. Hence, there is no limit to what you can earn.

Must Read: Benefits of Having a Digital Marketing Career

CONs of Digital Marketing Career

  • Lack of structure as this is a relatively new & young industry. There are no formal course or training modules adapted by biggies and hence the number there is a shortage of good digital marketers
  • There are no fixed formulas to success. You have to keep on learning new things and experimenting to satisfy different client needs.
  • It is an evolving field so you always need to remain updated with the latest technological developments and market trends.

But, are these really drawbacks or an opportunity in disguise?

Folks, We would leave you here and let you decide if digital marketing is a right career choice. But, before ending the blog We would only say we have been in the digital marketing industry for the last 10 years and doing considerably well.


This article should help digital marketers understand the pros and cons of digital marketing career. The concept of finding digital marketing, however, is useful since digital marketing depends only on a few skills related to using digital technology. After getting a thorough understanding of the digital economy, you should invest in it. It’s one of the fastest-growing sectors. Therefore, you cannot ignore digital marketing efforts now in this digital era.

You will realize all your cherished dreams in a brief span of time with digital marketing. Anyone can learn digital marketing without putting in much effort. It only takes patience to achieve your goals.


Q1. What are pros and cons of digital marketing?

Ans. Some Digital Marketing Pros are Job Security, Work from anywhere, freelancing, jobs in various domains & now some of the cons are handling difficult clients sometimes, online marketing takes a while to generate results, and needs patience in getting desired results.

Q2. Is digital marketing really a good career?

Ans. Yes, digital marketing is a well-paid career. An executive-level digital marketer earns an average salary of INR 2,50,001 to INR 5,00,000. At the manager’s level, the average salary ranges between INR 8,00,000 & 10,00,000.

Q3. Is digital marketing is a stressful job?

Ans. As long as you love the topic and lifestyle that goes along with it, digital marketing is not stressful. The term digital marketing refers to marketing through social media, which is more Internet-based than traditional marketing.