Top Digital Marketing Certifications – Free and Paid (2023 Update)

Currently, Digital Marketing is not only the fastest-growing field in the world but it is also the future of marketing. Digital Marketing has made its Significance in a lot of fields and industries. Although, it’s new in India but spreading rapidly. With the Rapid growth of this industry, the demand for qualified and skilled professionals has also increased and that is the reason why every professional wants to attain accreditation in the form of Digital Marketing certifications. 

The persons who are expecting Digital Marketing as their career have a new and vast career opportunity in 2021-2022 and ahead. They also have active embracement from the companies as well because the persons having certificates of Digital Marketing Course have more weighted CV than an expert without the expertise proof.

Here is the list of Best Digital Marketing Certification course both free & Paid. These are the selected 22 digital marketing Certifications available overall on the internet. These digital marketing certifications courses will help you to get the best knowledge and valid proof for your expertise. You can download the ‘sample question papers for practice which will help let you know about your weak part in this course.

Table of Content

Free Digital Marketing Certification Programs

1. Google Digital Unlocked Course Certification
2. Ads Fundamentals Course Certification
3. Video Advertising Course Certification
4. Shopping Advertising Course Certification
5. Analytics Course Certification
6. Google My Business Course Certification
7. Google Tag Manager
8. Bing Ads Certificate
9. Hubspot Inbound Marketing Certificate
10. Hubspot Email Marketing Certification
11. Youtube Certification
12. Twitter Flight School Certification
13. Hubspot’s Content Marketing Certifications

Paid Digital Marketing Certification Programs

1. Digital Marketing Course in Jaipur By Quibus Trainings
2. Online Marketing Certified Associate (OMCA)
3. Facebook Blueprint Certification
4. Content Marketing University Certification
5. Hootsuite University Certification
6. DMA Certified Marketing Professional
7. AMA Digital Marketing Certification
8. Leadpages Conversion Marketing Certification
9. Optimizely Certification
10. ClickMinded SEO Specialist
11. Distilled U

Free Digital Marketing Certifications

Understanding Digital Marketing is a prior need for a beginner. And if you are a beginner in this field you should go for this introduction program. Here you also will get learning material for 6 to 7 hours.

digital marketing certifications from google are Completely free! Even the exams for google certification are also free. Here you will need to go through online examination after the completion of the course where you need to score 80% marks to qualify.

Another great thing about this certification is that you can give the examination in 7 days again. There is no limit on attempts.

Here is the list of 13+ Free digital marketing certification programs,

#1 Google Digital Unlocked Course Certification

Course Duration: Self
Course/ Certification Cost: Free
Certificate Expiry: 12 months from the exam date
About the Course: Google Digital Unlocked Course is a course about the basics of Digital Marketing and implementation with the correct strategy.
Job Profiles:

• On-page SEO Expert
• Off-Page SEO Expert
• SEO Analyst
• SEO Strategist
• SEO Specialist
• SEO Consultant

#2 AdWords Fundamentals Course Certification

Google Adwords is an influential tool in digital marketing. Google Ads used to place banner ads on the websites. Google Adwords becomes very productive for those who want to increase the sales and leads of their Business. 

Google Adwords is an essential digital marketing certification from Google. It’s professional certificates for those who want to show or make their future in Google Ads.  In Ads Fundamental Course, Learning of Unique targeting methods of capturing leads, campaign implementation with correct strategy etc. are considered.

How to become Google Ads certified?

To take Google Ads certifications, you need to pass two of the Ads certification exams. These exams consist of Ads fundamentals exams and the following exams:- Video Advertising, Display Advertising, Mobile Advertising, Search Advertising, and Shopping Advertising.

Google will provide you with free study material for their Google Adwords certification exam. If you failed to clear the exam in the first attempt, you could give it again after seven days.

Course Duration: Self Paced
Course/ Certification Cost: Free
Certificate Expiry: 12 months from the exam date
Job Profile:

• PPC Expert
• Google Ads Professional
• Google Ads Executive
• Landing Page Designer
• Email Designer
• Newsletter Designer etc

#3 Video Advertising Course Certification

Course Duration: Self Paced
Course/ Certification Cost: Free
Certificate Validity: 12 months from the exam date
About the Course: Creating compelling videos & Ways to grip the potential of videos as advertising media.
Job Profiles:

• Advertising account executive
• Advertising account planner
• Advertising art director
• Advertising copywriter
• Creative director etc.

#4 Shopping Advertising Course Certification

Course Duration: Self Paced
Course/ Certification Cost: Free
Certificate Expiry:12 months from the exam date
About the Course: Create and administrate Google Merchant Center account efficiently.
Job profiles:

• Shopping campaign Manager
• Merchant Center account creator
• Merchant Center account Manager
• Product data feed Optimizer
• Shopping Ads Manager
• Ad Campaign Manager

#5 Analytics Course Certification

Google Analytics is widely used by most marketers to measures the growth of websites’ traffic. Becoming an expert in digital marketing will benefit your career and Business a lot; it will teach you to sense the pulse of Leads. Here you learn how to know to utilize the Behavior’s and interest of the audience and how to connect AdWords and analytics to give your campaign the most efficient.

How to become Google Analytics certified?

To become Google Analytics certified, you have to pass the google analytics exam. You can learn the fundamentals of Google analytics through the study material provided by them and give the exam for free. If you cannot pass the exam, you can again provide the exam in seven days. After completing the exam, you will get your Google analytics digital marketing certificate.

Course Duration: Self Paced
Course/ Certification Cost: Free
Certificate Validity: 12 months from the exam date
About the Course: The google analytics course teaches to sense the pulse of leads. Here you learn how to know to utilize the Behaviour and interest of the audience and how to connect AdWords and analytics to give your campaign most efficient.
Job Profiles:

• Google Analytics Expert
• Business Analyst
• SEO Analyst
• SEO Strategist
• SEO Specialist
• SEO consultant
• Digital Marketing Manager
• Senior SEO Analyst etc.

#6 Google My Business Course Certification

Course Duration: Self Paced
Course/ Certification Cost: Free
Certificate Expiry:12 months from the exam date
About the Course: How to use Google my Business and keep your information updated on Google maps and search.
Job Profiles:

• My Business Manager
• Local SEO Expert
• Local SEO Manager
• Google My Business Expert etc.

 #7 Google Tag Manager

Course Duration: Self Paced
Course/ Certification Cost: Free
Certificate Expiry:12 months from the exam date
About the Course: Google Tag Manager course helps to understand how to track and manage your own website data.
Job Profiles: 

• Analytics Associate (Google Analytics and Google Tag Manager)
• Google Tag Manager
• Business Analyst
• Digital Marketing Manager
• Senior SEO Analyst       

#8 Bing Ads Certificate

Course/ Certification Cost: Free
Course Duration: 15 to 20 hours
Total Question in Exam: 100
Min. Marks to Crack the Exam:  80%
Certificate Validity:12 months from the exam date
Learning Material: Course guide of 109 pages with learning fundamentals of SEO or Search Engine Optimization.
About the Course:
Bing is another professional Top Digital marketing certification provider which gives a certificate on the basis of online examination for free. Bing Ads Accreditation exam provides complete professional Digital Marketing Learning Certificate if you pass the exam.

#9 Hubspot Inbound Marketing Certificate

The Hubspot Inbound Marketing Course is also a Professional and free of cost certificate. The course is especially about Inbound Marketing which is very different from other Marketing techniques. However, this digital marketing certification course is for Hubspot customers only.

What does Hubspot’s Inbound marketing course covers?

Hubspot Inbound marketing certificate course discusses many aspects of inbound marketing, such as attracting visitors, acquiring new customers, converting leads, and captivating them into becoming promoters. This course contains 11 classes and is five hours long, covering all the fundamentals of inbound marketing or “pull marketing” to engage potential customers to your website. This best digital marketing certification free course covers converting and nurturing leads, social promotion, content creation, and much more. 

Course/ Certification Cost: Free
Course Duration: 3 to 4 hours
Total Question in Exam: 60
Min. Marks to Crack the Exam:  75%  (Clear both test and practicum)
Certificate Validity: 25 months from the exam date
Learning Material: 12 modules in which 4 stages of the module are enclosed with an inbound slope.

#10 Hubspot Email Marketing Certification

Course/ Certification Cost: Free
Course Duration: 2 to 3 hours
Total Question in Exam: 60
Min. Marks to Crack the Exam:  75%  (Clear both test and practicum)
Certificate Expiry: 25 months from the exam date
About the Course:
Hubspot E-mail Marketing certifications is another digital marketing free certificate to learn Email Marketing, Copies, and campaigns. Most of the people highly prefer this course and certification in all over the world to learn the Analytical Skill of Digital Marketing.

#11 Youtube Certification

Youtube is the second largest search engine in the world. Almost 3 billion searches are done every month, and 100 hours of video are uploaded every minute. As youtube is such a big platform to promote your Business and a preferred content medium, it is important to have a well-defined video content strategy. 

What does youtube certifications cover?

Youtube digital marketing certification course will make you understand the concepts of how to create a youtube channel, how to optimize it, how to grow it, and how to monetize it. 

They also provide company certifications so that the organization can be a youtube certified company. To become a company certified on Youtube, your organization must be a managed partner in good standing. This means any of the four certifications should be passed by 75% of youtube – focused employees.

Youtube-focused employees manage content, advise creators, content rights on a creator’s behalf, or do other works on youtube as their job activities.

Course/ Certification Cost: Free
Course Duration: Self Paced
Total Question in Exam: 50
Min. Marks to Crack the Exam: 75%
Certificate Validity: 18 months from the exam date
Learning Material: 29 modules from Youtube Itself
About the Course:
The video is becoming a preferred content medium for every business or service as a person can tell a lot of things through a video in very less time and so it is important to have a well-defined video content strategy. Get the certification here.

#12 Twitter Flight School Certification

Course/ Certification Cost: Free
Course Duration: 10 and 60 minutes
Total Question in Exam: N/A
Min. Marks to Crack the Exam:  N/A
Certificate Expiry: No Expiry
Learning Material: Given by Twitter
About the Course:
Twitter also provides free of the cost certification program of two types: Executive Leadership and Marketing Leadership. The course is about Twitter marketing campaigns, case studies, best practices and additional resources which gives a professional knowledge of Twitter.

#13. Hubspot’s Content Marketing Certifications

Content is the ruler in digital marketing, and content marketing is a strong pillar of an effective digital marketing strategy. Hubspot is the best marketing certifications is good to acquire for your Business as well as for your career.

A marketer should have good writing and communication skills and know-how to build and execute an effective Content Marketing strategy.

What does the content marketing certification course cover?

Hubspot content marketing course covers an essential aspect of content marketing, including Content promotion and analysis, Content repurposing, Storytelling, Content ideation, and content creation framework. Hubspot’s Content Marketing Course has 14 lessons and is eight hours course. You need to understand these aspects of content marketing and give the exams to acquire these crucial digital Marketing certifications.

Course/ Certification Cost: Free

Course Duration: 8 hours

Total Question in Exam: 60

Min. Marks to Crack the Exam: 75%

Certificate Validity: 25 months from the exam date

Paid Digital Marketing Certifications

#14 Digital Marketing Course and Certification

Digital Marketing Course and Certification by Quibus Trainings is a 360-degree online marketing course with certificates where students and business owners get to know what digital marketing is and how can they use it for growing any business online. Quibus training provides one of the best certification courses in digital marketing.

Course Cost: 351$ (25000 ₹)

Duration: 3 Months

Type: Classroom Course

#15 Online Marketing Certified Associate (OMCA)

Certification Cost:  $225
Exam Duration: 75 minutes
Total Question in Exam: 72 MCQ or Multiple Choice Questions
Min. Marks to Crack the Exam:  75%
About the Course:
Online Marketing Certified Associate (OMCA) is the top marketing certification which is a paid one. It is a base step to have an OMCP certificate further. If you have just begun a career in digital marketing, the course is much use of you. It exhibits the core knowledge of online or digital marketing ideas. An online exam is conducted to gain the online marketing certificate.
Eligibility:
A passing score of OMCA exam + 600 hours experience in online marketing Or Proof of completing the OMCP-approved course within the six months before your date of application.

#16 Facebook Blueprint Certification

Facebook advertising is a powerful way for your organization to reach your target audience and drive awareness about your Business. Facebook’s blueprint certification recognizes advance and High-level proficiency with Facebook services and products recognizes advance and High-level proficiency with Facebook services and products.

What does facebook blueprint certifications cover?

When you have a Facebook blueprint certified professional badge to share online, you have proof that you possess such skill in the digital marketing industry. A blueprint certification is a trustable source for companies to improve their ad campaigns with the knowledge achieved from the Facebook blueprint digital marketing certification course.

This Facebook blueprint certified course offers eight certifications:-

• 100-101: Facebook Certified Digital Marketing Associate
• 200-101: Facebook Certified Marketing Science Professional
• 300-101: Facebook Certified Creative Strategist Professional
• 400-101: Facebook Certified Media Planning Professional
• 410-101: Facebook Certified Media Buying Professional
• 500-101: Facebook Certified Marketing Developer
• 510-101: Facebook Certified Advanced Marketing Developer
• 520-101: Facebook Certified Advertising API Developer

Certification Cost: $150
Exam Duration: 75 minutes
Total Question in Exam: 50 to 60 question
Min. Marks to Crack the Exam:  700 marks
Certificate Expiry:12 months from the exam date

#17 Content Marketing University Certification

Content marketing Institute becomes the most reliable source for content marketers. CMI offers digital marketing certificate programs for content marketers.

What does the content marketing Institute’s online certification program Covers? 

Content Marketing University goes through every vertical of content marketing with seven primary areas –

• Audience
• Channels
• Conversation
• Measurement
• Planning
• Process
• Story

These areas assist you in creating the best knowledge of content marketing. The people who love writing, this digital marketing certificate online course is the best choice.

Certification Cost:  $150 to $995

Exam Duration: N/A

Total Question in Exam: N/A

Min. Marks to Crack the Exam: N/A

Certificate Expiry: No Expiry

#18 Hootsuite University Certification

HootSuite University is best known for social media certification. HootSuite is an organization which provides education programs. The National Institute for Social Media (NISM) provides social media courses as well as certification. But to get into this program, you need to be a HootSuite user and a pro member. Students of Hootsuite University are provided with a badge to show on their social media profiles. These Students easily can get placement in HootSuite Certified Professionals Directory.

The HootSuite Education Program provides different types of digital marketing certifications:

• Hootsuite Platform Certification: $99
• Advanced Social Media Strategy: $999
• Social Media ROI and Value Analysis Certification: $249
• Social Marketing Certification: $199
• Social Selling for Financial Services Certification: $299
• Foundations of Social Advocacy Certification: $299
• Social Selling Certification: $299
• Advanced Social Advertising Training: $249
• Social for Health Care Certification from Mayo Clinic: $400

The best thing about this certification is that the certificates don’t lapse i.e.If you don’t clear the exam at the first time, you can give exam for next time as well without paying for re-exam. No limit for attempts.

Certification Cost:  $99 to $400

Exam Duration: 1 Hour 

Total Question in Exam: 60

Min. Marks to Crack the Exam: 80%

Certificate Expiry: No Expiry

#19 DMA Certified Marketing Professional

Certification Cost:   $1699 to $2899
Course Duration: 18 months and 90 days
Learning Material:  17 online modules with 7 additional online modules
Certificate Expiry: 1 Year from the exam date
About the Course:

DMA Certified Marketing Professional program for certification includes all features of online marketing. DMA also provides the certification for a particular subject such as internet marketing, mobile marketing, conversion optimization, social media, web analytics, PPC, and SEO.

The cost for this digital marketing professional certification program is $2,899 for 18 months and if you do the course for a particular course, the cost will be $1,699 which is for 90 days.

#20 AMA Digital Marketing Certification

Certification Cost:  $249 for the members of AMA  and $349 for non-members.
Exam Duration: N/A
Total Question in Exam: N/A
Min. Marks to Crack the Exam:  80%
Learning Material:  Online
Certificate Expiry: 3 years from the exam date
About the Course:
AMA or American Marketing Association consist of some subjects like – analytics, content marketing, email, online advertising, SEO, social media, and user/audience experience.

#21 Leadpages Conversion Marketing Certification

Certification Cost: $1995

About the Course: The Lead Page Conversion Marketing Certification program teaches higher conversion rates during the conversion of the marketing lifecycle. This is the best digital marketing certification courses for conversion marketing and assures to get the best experience. 

#22 Optimizely Certification

Certification Cost: $100
Exam Duration: 60 minutes
Total Question in Exam: 50 questions
Min. Marks to Crack the Exam: 80%
Certificate Validity: 1 year from the exam date
About the Course:
Optimizely certification program is about conversion rate optimization. It checks whether you have the ability to use the Optimizely platform.
The Registration fee for Optimizely Certification is $100, but the retake fee is $65(i.e if you don’t pass the exam and again apply for it).

#23 ClickMinded SEO Specialist

Certification Cost: $497
Exam Duration: 60 minutes
Total Question in Exam: 50 questions
Min. Marks to Crack the Exam: 80%
Certificate Expiry: 18 months from the exam date
About the Course:
ClickMinded SEO course is another certified digital marketing course especially about SEO learnings and created to learn the basic concepts of search engine optimization.

#24 Distilled U

Certification Cost: $40/month
Exam Duration: N/A
Total Question in Exam: N/A
Min. Marks to Crack the Exam:  N/A
About the Course:
Another paid course for Digital Marketing is Distilled U. From this course, you can get the knowledge of basics of Keyword Research to Google Analytics. You can also move on to further SEO courses to dive deeper into a strategy.

Need for Digital Marketing Certifications

The major reason for pursuing these digital marketing certifications is the growth of digital media adoption which has made people select digital marketing in order to get certified, talented and skilled marketing professional are widely required for an organization or small company who can deal with issues proficiently.

When any Organisation employees a fresher, they first check if the candidate has certifications in digital marketing or not. Companies receive hundreds of such resumes which define their expertise in the Digital Marketing field but only a few are selected from the heap of CVs. And of course, the CVs having certifications got more weight over certificate-less CVs.

Any company cannot rely on your resume unless it has a valid hard copy for your certification. Pursuing courses in digital marketing or having a few years of experience are different things but the thing which is important is certified professionalism so that the company can trust you easily.

Authorized Digital Marketing Certifications can give you privilege if you have got the certificates from any reputed digital marketing institute or company, or you have earned it from Google. In this case, your CV will have the highest weight among all of the CVs.

Conclusion

These were some of the Best Digital Marketing Certifications for the person who has planned to pursue his/her career in digital marketing. These certifications are also helpful for students as well as marketing professionals who want to upgrade their digital marketing skills effectively. So, go for these certifications and acquire the best knowledge from them.

Also, Read Our Blog on Myths and Claims About Digital Marketing Certifications