Top 16 Digital Marketing Certifications - Free and Paid (2018)

Top 16 Digital Marketing Certifications – Free and Paid

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Currently, Digital Marketing is not only the fastest growing field in the world but it is also the future of marketing. Digital Marketing has made its Significance in a lot of fields and industries. Although, it’s new in India but spreading rapidly.

The persons who are expecting Digital Marketing as their career have a new and vast career opportunity. They also have active embracement from the companies as well because the persons having certificates of Digital Marketing Course have more weighted CV than an expert without the expertise proof.

Here is some Best Certification course both free & Paid for Digital Marketing are given which will help you to get the best knowledge and valid proof for your expertise.

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Free Digital Marketing Certifications

#1 Google's Digital Marketing Certifications

Understanding the Digital Marketing is a prior need for a beginner. And if you are a beginner in this field you should go for this introduction program. Here you also will get learning material for 6 to 7 hours.

Google Certifications are Completely free! Even the exams for google certification are also free. Here you will need to go through online examination after the completion of the course where you need to score 80% marks to qualify.

Another great thing about this certification is that you can give examination in 7 days again. There is no limit on attempts.

There are different types of Google Certificates for Digital Marketing course which Google issue after clearing its exams-

Google Digital Unlocked Course Certification

Course Duration: Self Paced

Course/ Certification Cost: Free

About the Course: A course about the basics of Digital Marketing and implementation with correct strategy.

Job Profiles:

  • On-page SEO Expert
  • Off-Page SEO Expert
  • SEO Analyst
  • SEO Strategist
  • SEO Specialist
  • SEO consultant

AdWords Fundamentals Course Certification

Course Duration: Self Paced

Course/ Certification Cost: Free

About the Course: Learning of Unique targeting methods of capturing leads, campaign implementation with correct strategy etc.

Job Profile:

  • PPC Expert
  • Google Ads Professional
  • Google Ads Executive
  • Landing Page Designer
  • Email Designer
  • Newsletter Designer etc

Video Advertising Course Certification

Course Duration: Self Paced

Course/ Certification Cost: Free

About the Course: Creating compelling videos & Ways to grip the potential of videos as advertising media.

Job Profiles:

  • Advertising account executive
  • Advertising account planner
  • Advertising art director
  • Advertising copywriter
  • Creative director etc.

Shopping Advertising Course Certification

Course Duration: Self Paced

Course/ Certification Cost: Free

About the Course: Create and administrate Google Merchant Center account efficiently.

Job profiles:

  • Shopping campaign Manager
  • Merchant Center account creator
  • Merchant Center account Manager
  • Product data feed Optimizer
  • Shopping Ads Manager
  • Ad Campaign Manager

Analytics Course Certification

The google analytics course teaches to sense the pulse of leads. Here you learn how to know to utilize the Behaviour and interest of the audience and how to connect AdWords and analytics to give your campaign most efficient.

Course Duration: Self Paced

Course/ Certification Cost: Free

About the Course: The google analytics course teaches to sense the pulse of leads. Here you learn how to know to utilize the Behaviour and interest of the audience and how to connect AdWords and analytics to give your campaign most efficient.

Job Profiles:

  • Google Analytics Expert
  • Business Analyst
  • SEO Analyst
  • SEO Strategist
  • SEO Specialist
  • SEO consultant
  • Digital Marketing Manager
  • Senior SEO Analyst etc.

Google My Business Course Certification

Course Duration: Self Paced

Course/ Certification Cost: Free

About the Course: How to use Google my Business and keep your information updated on Google maps and search.

Job Profiles:

  • My Business Manager
  • Local SEO Expert
  • Local SEO Manager
  • Google My Business Expert etc.

Google Tag Manager

Course Duration: Self Paced

Course/ Certification Cost: Free

About the Course: Google Tag Manager course helps to understand how to track and manage your own website data.

Job Profiles:

  • Analytics Associate (Google Analytics and Google Tag Manager)
  • Google Tag Manager
  • Business Analyst
  • Digital Marketing Manager
  • Senior SEO Analyst

#2 Bing Ads Accreditation Exam

Course/ Certification Cost: Free

Course Duration: 15 to 20 hours

Total Question in Exam: 100

Min. Marks to Crack the Exam:  80%

Learning Material: Course guide of 109 pages with learning fundamentals of SEO or Search Engine Optimization.

About the Course: Bing is another professional certificate provider which gives a certificate on the basis of online examination for free. Bing Ads Accreditation exam provides complete professional Digital Marketing Learning Certificate if you pass the exam.


#3 Hubspot Inbound Marketing Certificate

Course/ Certification Cost: Free

Course Duration: 3 to 4 hours

Total Question in Exam: 60

Min. Marks to Crack the Exam:  75%  (Clear both test and practicum)

Learning Material: 12 modules in which 4 stages of the module are enclosed with an inbound slope.

About the Course:

The Hubspot Inbound Marketing Course is also a Professional and free of cost certificate. The course is especially about Inbound Marketing which is very different from other Marketing techniques.  However, this certification is for Hubspot customers only.


#4 Hubspot Email Marketing Certification

Course/ Certification Cost: Free

Course Duration: 2 to 3 hours

Total Question in Exam: 60

Min. Marks to Crack the Exam:  75%  (Clear both test and practicum)

About the Course: Leaning of Email Marketing, Copies, and campaigns. Most of the people highly prefer this course and certification in all over the world to learn Analytical Skill of Digital Marketing.


#5 Youtube Certification

Course/ Certification Cost: Free

Course Duration: Self Paced

Total Question in Exam: 50

Min. Marks to Crack the Exam: 75%

Learning Material: 29 modules from Youtube Itself

About the Course:  

The video is becoming a preferred content medium for every business or service as a person can tell a lot of things through a video in very less time and so it is important to have a well-defined video content strategy. Get the certification here.


#6 Twitter Flight School Certification

Course/ Certification Cost: Free

Course Duration: 10 and 60 minutes

Total Question in Exam: N/A

Min. Marks to Crack the Exam:  N/A

Learning Material: Given by twitter

About the Course:  

Twitter also provides free of cost certification program of two type: Executive Leadership and Marketing Leadership. The course is about Twitter marketing campaigns, case studies, best practices and additional resources which gives a professional knowledge of Twitter.


Paid Digital Marketing Certifications 

#1 Online Marketing Certified Associate (OMCA)

Certification Cost:  $225

Exam Duration: 75 minutes

Total Question in Exam: 72 MCQ or Multiple Choice Questions

Min. Marks to Crack the Exam:  75%

About the Course:

Online Marketing Certified Associate (OMCA) is the top digital marketing certifications which are a paid one. It is a base step to have OMCP certificate further. If you have just begun their career in digital marketing, the course is much use of you. It exhibits the core knowledge of online or Digital marketing ideas. An online exam is conducted to gain the certificate.

Eligibility:

A passing score of OMCA exam + 600 hours experience in online marketing

                                                           (or)

Proof of completing the OMCP-approved course within the six months before your date of application.


#2 Facebook Blueprint Certification

digital marketing certifications paid

Certification Cost: $150

Exam Duration: 75 minutes

Total Question in Exam: 50 to 60 question

Min. Marks to Crack the Exam:  700 marks

About the Course:

Facebook Blueprint Certification is an advanced-level dexterous learning for products and services of Facebook and Instagram. It provides two Facebook advertising certification- one is for buying and another is for planning.


#3 Content Marketing University Certification

learn online marketing free training course from google

Certification Cost: $150

Exam Duration: N/A

Total Question in Exam: N/A

Min. Marks to Crack the Exam:  N/A (you must finish the course and exams to get certified)

About the Course:

Content Marketing University goes through every vertical of content marketing with 7 primary areas –

  • Audience
  • Channels
  • Conversation
  • Measurement
  • Planning
  • Process
  • Story

These areas assist you in creating the best knowledge of content marketing. The people who love writing, this course is the best choice.


#4 Distilled U

digital marketing certifications 2

Certification Cost: $40/month

Exam Duration: N/A

Total Question in Exam: N/A

Min. Marks to Crack the Exam:  N/A

About the Course:

Another paid course for Digital Marketing is Distilled U. From this course, you can get the knowledge of basics of Keyword Research to Google Analytics. You can also move on to further SEO courses to dive deeper into strategy.


#5 Hootsuite University Certification

digital marketing certification - paid

Certification Cost:  $99 to $2,20

Exam Duration: N/A

Total Question in Exam: N/A

Min. Marks to Crack the Exam:  N/A

About the Course:

HootSuite University is best known for social media certification. HootSuite is an organization which provides education programs. The National Institute for Social Media (NISM) provides social media courses as well as certification. But to get into this program, you need to be a HootSuite user and a pro member. Students of Hootsuite University are provided a badge to show on their social media profiles. These Students easily can get placement in HootSuite Certified Professionals Directory.

HootSuite provides five types of digital marketing certifications:

  • HootSuite Platform Certification
  • HootSuite Social Marketing Certification
  • Advanced Social Media Strategy Certification from Newhouse School
  • Social for Health Care Certification from Mayo Clinic
  • Social Selling Certification

The best thing about this certification is that the certificates don’t lapse i.e.If you don’t clear the exam at the first time, you can give exam for next time as well without paying for re-exam. No limit for attempts.


#6 DMA Certified Marketing Professional

digital marketing certification

Certification Cost:   $1699 to $2899

Course Duration: 18 months and 90 days

Learning Material:  17 online modules with 7 additional online modules

About the Course:

DMA Certified Marketing Professional program for certification includes all features of online marketing. DMA also provide the certification for a particular subject such as internet marketing, mobile marketing, conversion optimization, social media, web analytics, PPC, and SEO.

The cost for this certification program is $2,899 for 18 months and if you do the course for a particular course, the cost will be $1,699 which is for 90 days.


#7 AMA Digital Marketing Certification

digital marketing certifications 1

Certification Cost:  $249 for the members of AMA  and $349 for non-members.

Exam Duration: N/A

Total Question in Exam: N/A

Min. Marks to Crack the Exam:  80%

Learning Material:  Online

About the Course:

AMA or American Marketing Association consist of some subjects like - analytics, content marketing, email, online advertising, SEO, social media, and user/audience experience.  


#8 Leadpages Conversion Marketing Certification

digital marketing certifications

Certification Cost: $1995

About the Course: The Lead Page Conversion Marketing Certification program teaches higher conversion rates during the conversion marketing lifecycle. This is the best certification program for conversion marketing and assures to get the best experience.


#9 Optimizely Certification

digital marketing certifications 1

Certification Cost: $100

Exam Duration: 60 minutes

Total Question in Exam: 50 questions

Min. Marks to Crack the Exam: 80%

About the Course:

Optimizely certification program is about conversion rate optimization. It checks whether you have the abilities to use the Optimizely platform.

The Registration fee for Optimizely Certification is $100, but the retake fee is $65(i.e if you don’t pass the exam and again apply for it).


#10 ClickMinded SEO Specialist

digital marketing certifications

Certification Cost: $497

Exam Duration: 60 minutes

Total Question in Exam: 50 questions

Min. Marks to Crack the Exam: 80%

About the Course:

ClickMinded SEO course is especially about SEO learnings and created to learn the basic concepts of search engine optimization.


The Need for Digital Marketing Certifications

The major reason for pursuing these digital marketing certifications is the growth of digital media adoption which has made people select digital marketing in order to get certified. talented and skilled marketing professional are widely required for an organization or small company who can deal with issues proficiently.

When any Organisation employees a fresher, they first check if the candidate has certifications in digital marketing or not. Companies receive hundreds of such resumes which define their expertise in the Digital Marketing field but only a few are selected from the heap of CVs. And of course, the CVs having certifications got more weight over certificate-less CVs.

Any company cannot rely on your resume unless it has a valid hard copy for your certification. Pursuing courses in digital marketing or having few years of experience are different things but the thing which is important is the certified professionalism so that company can trust you easily.

Authorized Digital Marketing Certifications can give you privilege if you have got the certificates from any reputed digital marketing institute or company, or you have earned it from Google. In this case, your CV will have the highest weight among all of the CVs.


Conclusion

These were some of the Best Digital Marketing Certifications for the person who has planned to pursue his/her career in digital marketing. These certifications are also helpful for students as well as marketing professionals who want to upgrade their digital marketing skills effectively. So, go for these certifications and acquire the best knowledge from them.

Also, Read Our Blog on Myths and Claims About Digital Marketing Certifications

 

 


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