Career in Digital Marketing in India - Complete Guide (2022)
digital marketing career

Here is a complete guide to career in digital marketing. Digital marketing is a great career option. There are lots of career opportunities available in this field. Every year thousands of people start career in digital marketing.

“According to Cisco’s Visual Networking Index (VNI) report, by 2021, 829 million Indians (59 percent of the population) are expected to use the internet daily. Out of above 829 million, 79% will access the internet through mobile”. In this situtaion, every brand need a digital marketing professional. This opened a great career opportunity for digital marketers.

Secondly, a higher number of people are preferring internet companies over traditional retailers, 90% of Indian brands spend more than 15% of their marketing budget on Digital Marketing. We hope this data is enough for you to understand the immense opportunity in choosing Digital Marketing as a career in India.

Many questions come to our mind when we think of a career in digital marketing:-

  1. How to start a digital marketing career
  2. What are the different verticals/fields I can enter?
  3. How much is the pay scale?
  4. Why digital marketing career?
  5. What is the career growth in digital marketing?

Through this blog, we would try to answer all your queries and by the end of this blog, we promise you’ll be one step closer to making the right career choice.

However, before we deep dive into the blog below, let’s understand some basics of digital marketing for new people here and, why it is gaining so much popularity these days & what is career growth in the field of digital marketing in India.

For people who do not understand digital marketing, Digital Marketing is a process to market products or services with the help of digital channels & mediums to increase customer awareness of your products or services & turn them into customers and retain them when required.

Now, let’s jump into the blog below to know how digital marketing works, the scope of digital marketing in India, why it is so important in the current time and the early opportunities for you to grab in this lucrative field.

Future of Career in Digital Marketing

The government of India is making policies like Digital India and startups. This is giving a boost to digital marketing jobs.

As per the report published by IMRB – ‘Online advertising market in India is increasing by 30% year on year’

The digital marketing industry is expected to generate more than 20 Lakh jobs in the year 2021.

Almost every company present or alive, needs digital media to sell, promote or generate leads.

There is a wide range of opportunities in Digital Marketing, such as SEO Analyst, Content Writer, social media manager, etc. And hence, digital marketing is the only field with multiple career options.

Career Scope in Digital Marketing

Over the last few years Digital Marketing in India has witnessed an exponential growth and by the end of the year, 2021 it is expected to generate over 20 Lac jobs per year.

So, over the last few years, Digital Marketing in India has witnessed exponential growth in market size of around 199 billion rupees in the financial year 2020 & by the end of FY 2024, it is projected to become a 539 billion rupees industry, It indicates the massive growth in digital marketing sector as shown in the below image.

Career-in-Digital-Marketing-in-India-Statista-Graph

It means a lot of businesses are putting money in digital marketing as compared to previous years & when we talk about the scope of digital marketing in India, first, you have to understand that through digital mediums and channels, you can market your products or services effectively across the globe from sitting anywhere in the world. And you will be able to target a larger global audience at an affordable cost.

Moreover, with digital marketing, you have the option to choose only those audiences who are your potential target audience & you can run remarketing ads for those audiences who had previously shown interest in your product and services in your previous ads. That is why businesses and marketers are shifting towards digital marketing.

Marketing Guru Philip Kotler once said

“Market your product service at the place where the customer is looking for or available”

In today’s digital era each and everyone is on the internet irrespective of gender, age or location. And a company or marketer cannot ignore these users. Hence, Career in Digital Marketing in India is gaining relevance.

Therefore, it is safe to tell you that the growth potential of a digital marketing career is very promising in India. And this is the right time to start your career in this lucrative field.

Some facts which will make you believe that a Digital Marketing career is one of the growing and lucrative options:-

  • Internet traffic will grow at an annual compound growth rate of 32%
  • According to a Google and KPMG report (April 2017), titled ‘Indian Languages- Defining India’s internet’, 9 out of every 10 new internet users in India are likely to be regional language users over the next five years.
  • The local Indian language user is estimated to grow at 18% CAGR touching around 500 million by 2020
  • The expected share of advertisement allocated to digital media is around Rs 25,200 crores by the year 2020
  • With the government supporting ‘Digital India’ & Indian startups more and more jobs would be created for people in the field of Digital marketing.

Digital Marketing Career Opportunities

The internet penetration in India is the highest, leaving behind countries like the US & UK. Hence, I believe in the demand & supply business model. If there is an increase in demand then there should be enough supply also for fulfilling the demand. So, there is huge demand for skilled digital marketers but supply is not that enough at this time in India. Moreover, I am not telling this just by assumptions, but by observing the numbers shown in popular platforms such as LinkedIn & Naukri.

Look at the image below. I have just searched for a single term “digital marketing” and there are 16,000 + digital marketing jobs available in India.

digital-marketing-career-opportunities-India

Below, is the snippet from the famous Indian Job portal Naukri, which states the current job availability statistics in India’s digital marketing.

digital-marketing-career-in-India

These figures combined are certainly huge, which indicates that the need for digital marketers is great in India. Also, all these jobs which are shown in the images are just from 2 portals, Naukri & LinkedIn. You can imagine and think about the number of job opportunities that exist all over India in the digital marketing field.

Top 10 Career Opportunities in Digital Marketing in India

Sr No.Digital Marketing Job ProfileSalary (per annum)
1Digital Marketing ManagerRs. 5,00,000 – Rs. 12,00,000
2Web Developer & Web DesignerRs. 3,00,000 – Rs. 10,00,000
3Search Engine Optimization Analyst/ExpertRs. 2,20,000 – Rs. 8,00,000
4Social Media Executive or Social Media ManagerRs. 3,00,000 – Rs. 12,00,000
5Search Engine Marketing SEM or PPC ExpertRs. 2,50,000 – Rs. 6,00,000
6Content Writer & Content MarketerRs. 3,00,000 – Rs. 500,000
7Email MarketerRs. 3,80,000 – Rs. 5,30,000
8Video ProducerRs. 500,000 – Rs. 600,000
9CopywriterRs. 400,000 – Rs. 500,000
10Performance MarketerRs. 2,20,000 – Rs. 700,000
Career in Digital Marketing

Digital Marketing career path provides various opportunities. If you love coding you can go for web designing or you can live your love of writing by becoming a content writer. The other common digital marketing career verticals are – SEO Analyst, Social Media Manager, You Tuber, Affiliate Marketer, etc.

You can even work as a freelancer on the project basis or become an entrepreneur or can even make a career in Digital Marketing in India if you are expert in some regional language as marketing in rural areas and through local languages is thriving.

Let us take you through the most common profiles available in Online Marketing Career in India:-

  • Digital Marketing Manager

Digital Marketing Manager is responsible for taking care of the overall digital presence for a brand, devising strategies, generating traffic, leveraging every digital channel for promoting the business/service for fulfilling the Goal of increase in traffic & sales with optimized marketing costs, supervising all the different profiles etc. are some important tasks of a digital marketing manager, And reporting to the VP or head of digital marketing of a company.

In short, they are the boss in a company’s digital marketing department or the head of a digital marketing agency.

Digital Marketing Manager must have at least 5+ years of experience & specific certifications to reach this position which is the Goal of every professional making a digital marketing Career in India.

Average Salary of Digital Marketing Manager in India ( Rs. 5,00,000 – Rs. 12,00,000) per annum.

  • Web Developer & Web Designer

A web developer or web designer is responsible for the coding, designing and maintaining websites. In other words, you can say that these are the people behind those fantastic web pages you browse on the internet.

Prior Knowledge of languages like JavaScript, HTML, CSS, PHP, .NET and CMS like WordPress and Magento is required. You can work as a freelancer or on a project basis also.

Average Salary of Web Developer & Web Designer in India (Rs. 3,00,000 – Rs. 10,00,000) per annum.

  • Search Engine Optimization Analyst/Expert

SEO people are the one who is responsible for getting traffic to the website by improving the Google search rankings of your website. They make sure that your webpage is optimized according to search engines web and are mobile-friendly & free from crawling issues.

Moreover, Search engines update their SEO algorithms daily. One needs to keep themselves updated with the latest trends & new changes in search engine optimization algorithms to achieve good results.

You can work as a freelancer and can also undertake online assignments. SEO is the best career option for people aspiring for a good digital marketing career in India.

Average Salary of a Search Engine Optimization Analyst/Expert in India (Rs. 2,20,000 – Rs. 8,00,000) per annum.

  • Social Media Executive or Social Media Manager

Social Media Marketer is responsible for handling the digital presence of business across social media platforms such as Facebook, Instagram, Twitter, Pinterest for a business/service or agency.

The Social Media Marketer role includes developing social media strategy, creating content according to the strategy & distributing it on social media platforms, optimizing some of the KPIs such as Engagement rate, Impression & Reach.

They closely follow social media and note social media trends. Coordinating with the content & graphics team are some regular tasks of their work.

The only requirement for this profile is good Knowledge of social media platforms and a creative bent of mind.

Average Salary of a Social Media Executive or Social Media Manager in India (Rs. 3,00,000 – Rs. 12,00,000) per annum.

  • Search Engine Marketing SEM or PPC Expert

Search Engine Marketing Specialists or PPC Expert work includes displaying paid ads across the search engines & display networks. Also, These people are responsible for showing useful or irrelevant ads to you.

These profiles are in huge demand as it generates many leads for a business.

The primary responsibilities of PPC Expert job role include:

  • Keyword research for ad copies.
  • Managing ad groups.
  • Optimizing landing pages.
  • Generating analytics & reports and coordinating with the creative team for ad copies & graphics.

SEM is a good digital marketing career option for those who have an analytical mind.

Average Salary of a Search Engine Marketing SEM or PPC Expert in India (Rs. 2,50,000 – Rs. 6,00,000) per annum.

  • Content Writer & Content Marketer

If you have a knack for writing, then the content writer is the best-suited profile for you in a digital marketing career in India. Remember writing for the web is different from your essay writing or book writing.

A Content Marketer is a person who is responsible for creating optimized and trending content & managing such as blogs, videos, email newsletters, social media content, PR, copywriting, guest post, coordinating with the SEO team, keyword research, etc.

You can also work as a freelancer or on a project basis.

This profile is a hot profile as the need for content has increased drastically.

The only requirement for this profile is good command over language and creativity in the thought process.

Average Salary of Content Marketer in India (Rs 3 Lacs to 5 Lacs) per annum.

There are a few other profiles also depending on a person skill & interest and organization’s requirement:-

  • CRM Manager
  • Email Marketing Manager
  • E-Commerce Manager
  • Analytics Manager
  • Affiliate Marketer
  • Copywriter
  • Performance marketer

Why Choose a Career in Digital Marketing in India 2022?

Digital Marketing Career is expected to rise exponentially, join the revolution and start learning today.

  • Digital India – campaign by PM Modi aims at encouraging digital platforms
  • By 2022 there would be more than 500 million active internet users in India
  • By the end of 2022, every company has to be present on the digital platform, and for this, the company will need experts.

One thing is for sure, Digital marketing is growing arena. Every company is it an MNC like Unilever or a unicorn startup like Flipkart, or a local neighbourhood store, needs Digital Marketing.

For all who aspire to become digital marketer, the good news is the industry is still very young and have tremendous growth opportunity. But, there is a huge gap between demand and supply.

And hence, my friend, if you are planning to make a career in Digital Marketing, don’t think much, this is the right time for you to jump and sail in this ocean of opportunities. If you’re still confused read our blog on Benefits of Digital Marketing Course.

Who should choose Digital Marketing career?

When a person thinks about choosing a digital marketing career path, It is very natural to get confused & stuck due to various options to choose from under the vast umbrella of digital marketing.

If you like to engage with people and communities on social media platforms, you can choose Social Media Marketing as a career. Or, If you’re someone who loves to do coding, you may become a web developer.

You’ll get a plethora of work options in this creative industry. Those who love to write about any topic or like content writing can select content writing as their career. People who love to design something or are interested in graphics can become graphics designers. And people who enjoy the analytical part can become Data Analysts, which is one of the enriching careers in Digital Marketing.

Moreover, digital marketing is a dynamic field. So, you’re expected to learn & improve yourself constantly, and you have to update yourself regularly with all the latest technologies and trends in the market. Being open-minded & prescient can add a bonus to your career.

So, If you’re willing to learn what it takes to be a digital marketer, you’re an excellent fit for a digital marketing career.

What are Some In-Demand Digital Marketing Skills to Make a Great Career?

According to statistics, 93% of online searches and interactions start with searching a query in a search engine. It shows that creating an SEO – Friendly content is an important requirement for ranking in a Google SERP and other search engines such as Bing, Yahoo, etc.

Below, we have listed a few of the most in-demand skills in digital marketing.

  • Search Engine Optimization
  • Pay-Per-Click
  • Video Creation
  • Paid Media 
  • Content Marketing
  • Data Analytics
  • Copywriting
  • Graphic designing

Generally, working organically & with the help of paid methods are the best possible & secure way for ranking your website at the top of the google search engine results. Once you master a skill such as SEO & SEM, which increases the ranking of your business websites in search engine results, you will be able to get a high-paying job quickly because it is the need of every business nowadays.

As you’re starting your career, you don’t have to master all the above skills. If you learn 3-4 skills from all these skills, you will be able to give a boost in your digital marketing career.

Pros and Cons of Having a Career in Digital Marketing

Confused about the pros and cons of digital marketing career?? Well, you must have heard people saying digital marketing is the future and key to success for big or small companies.

If you are fresher you might have people around you suggesting to jump in this lucrative and fast-growing digital marketing sphere and make a career in digital marketing by pursuing a best digital marketing course.

If you are a shopkeeper or a small business owner you must have crossed paths with people who suggest you take the business online by learning digital marketing.

Well, ever thought about why there is such a buzz for Digital marketing.

In this blog we’ll reiterate some of the facts which make a digital marketing career lucrative along with pros & cons of a digital marketing career.

Pros of Career in Digital Marketing

  • Digital Marketing is a young industry with huge growth prospects. The saying ‘Learn & Earn’ fits perfectly.
  • Digital Marketing should and will be used by companies of every size and scale – be it large enterprises, government organizations, startups or a nearby mom n pop store. And hence, there are opportunities everywhere.
  • Digital Marketing helps you to connect with your customers where they are most present. A recent study suggests that youth nearly spend 15-18 hours online. And this gives an opportunity for digital marketers to connect with people.
  • It is a cost-effective business option for beginners. You can start your own agency by investing nothing but time & knowledge
  • You can work as a freelancer or work from home for your digital marketing agency. What you need is a good internet connection.
  • There are no demographic or geographic boundaries as you are working over the internet. The whole world can be your market in digital marketing career.
  • It is the most flexible industry with no fixed working hours if you are working on a project basis or as a freelancer. In short, you can be your own boss.
  • Digital marketing provides your different verticals to make a career. You can choose vertically based on your own competencies and passion.
  • It is a growing and evolving field and the more you learn and practice the more you earn. Hence, there is no limit to what you can earn.

Cons of Career in Digital Marketing

  • Lack of structure as this is a relatively new & young industry. There are no formal course or training modules adapted by biggies and hence the number there is a shortage of good digital marketers
  • There are no fixed formulas to success. You have to keep on learning new things and experimenting to satisfy different client needs.
  • It is an evolving field so you always need to remain updated with the latest technological developments and market trends.

But, are these really drawbacks or an opportunity in disguise?

Folks, We would leave you here and let you decide if digital marketing is a right career choice. But, before ending the blog We would only say we have been in the digital marketing industry for the last 10 years and doing considerably well.

How to Learn Digital Marketing and Pursue a Career?

The first and foremost thing which you should throw out of your mind is that Digital Marketing doesn’t require any special degree or a specific graduation background.

But, a brief knowledge about digital marketing and how the industry operates is very much required. There are numerous companies which are offering online & offline digital marketing long-term & short-term courses. Choose the right digital marketing course per your needs, time & budget.

We strictly advise you all to go for a classroom training programme. It’s best to learn from day to day hands-on experience.

Conclusion

Lastly, Make sure you do proper research before joining a course. This decision may make or break your career. So, decide wisely & smartly.

We believe we have cleared all your doubts regarding a career in digital marketing. As we promised initially, now you are one step closer to making the right career decision.

Best of Luck, Go ahead and become a Successful Digital Marketer.

FAQs for Career in Digital Marketing

Q1. Is digital marketing a good career?

Ans. Of course, digital marketing is a well-paid profession. Typically, digital marketers at executive-level jobs earn between INR 2,50,000 and 5,00,000. At the manager level, the average highest starting salary is INR 8,00,000 to INR 10,00,000.

Q2. Are digital marketing jobs in demand?

Ans. India’s growing digital penetration and e-commerce boom have created an ever-increasing demand for qualified Digital Marketing professionals. As an industry, it attracts both young graduates and seasoned professionals and offers a wide array of employment opportunities.

Q3. What is the qualification for digital marketing?

Ans. There is no mandatory qualification for a job in digital marketing. Still, if you enroll in and complete a reputable, well-rounded digital marketing course, you will dramatically enhance your chances of landing the job of your dreams.

Q.4 Is digital marketing well paid?

Ans. The highest salary at an executive level in digital marketing is approximately INR 5,00,000. At the same time, the maximum salary for a manager role is INR 10,00,000. The exact number you can expect will vary greatly depending on your expertise, industry experience, and company size.