You cannot decouple the Engineers and the latest trend in technology. You ask any engineering student what do they like and you will find few things in common
-Engineers are creators
-They like researching and innovating
-They like experimenting
And they spend most of the time on the internet. However, we can't deny the fact that today’s world is driven by the internet. We are becoming dependent on the internet for every small or big thing.
If you are a regular reader of our blog, by now you must have read at least once about statistics about how internet penetration and users are rapidly increasing.
If not, you must read THIS
It is said ‘be where your audience is’, so this is what gave rise and huge acceptance of the digital marketing. And guess what, this has opened the door for some really dynamic jobs that require an entrepreneurial mindset.
Besides the obvious reasons let us tell you some facts to prove our point why digital marketing could be a lucrative career for you.
We all are aware of the Digital India – campaign by PM Modi which is encouraging digital platforms.
As per report published by IMRB – ‘Online advertising market in India is increasing by 30% year on year’
By end of 2020, every company has to be present on digital platforms and these company will need experts
But Why The Digital Marketing is a Good Option for Engineers
If you think digital marketing is all about selling and pushing products or services to the customer, then you are wrong.
Digital marketing is more than that, though it ultimately aims at selling and conversion it involves the lot of research, analysis, and creativity.
According to one survey conducted, only 7% of the engineering graduates are employable.
Digital marketing course is not very time consuming, you can learn digital marketing while you are pursuing your engineering as it involves making your own website and then applying all the techniques to drive traffic to your website.
Therefore by the time you finish your engineering, you will have an additional project in your hand.
Not only you can proudly show your project and skills in your resume but learning digital marketing also opens up the door for you to have other sources of income while doing your regular engineering job.
Though digital marketing jobs don't have rigid criteria, anyone can make the career in this field regardless of their educational background and age.
And you always have an option to work as a freelancer in these areas or any of your choice and interest.
What is the biggest advantage when you have a digital marketing job is that you can work from anywhere. The Internet is the backbone of this whole industry, hence you are location independent.
You can travel and carry your work anywhere or stay at home do the household chores and also finish your work.
Every business idea is a solution to some existing problem. The Internet is again an untapped market, there is so much more to create and we have just started it.
Through digital marketing, you can support and grow your business. Marketing is a heart of any business, and today you can’t afford to ignore digital marketing. So for engineers who are planning a business in future digital marketing training is a must to go with. Digital marketing will help you to get in touch or reach your target customers in the lowest investment possible and will deliver the fast result that is measurable too.
If you like R&D, love creative problem solving like to play with data then this job is right for you.
Other benefits of making a career in digital marketing that many people don’t really notice are,
Many people want to feel proud of what they do and that is exactly you can have by creating a lifestyle with it.
First thing there is a huge gap today in the market for the skilled digital marketing professional. The second thing it is going to grow more and more, therefore there are and will be ample of opportunities for you.
Digital marketing opens up many possibilities for you and we can guarantee that you will never regret learning digital marketing.
If you like this article, have some question in our mind related to the digital marketing course or an institute do let us know!