Social Media Marketing Salary in India – 2024 Updated

Social Media Marketing Salary in India – 2023 Updated

The faster social media has knocked into our lives today, the faster the demand for the professionals has increased in this field. If you are one of those people who have a strong attachment to social media, then you can make a career in this field. Today, we are going to provide light on social media marketing salary in India.

The Internet and social media have changed our lives. From a child to an elderly person, you will find everyone on social media. A large number of people are using social media platforms, and businesses and industries have found a new market here which has created thousands of job opportunities.

For those who specialize in the field of social media today, there are vast and unnumbered job opportunities in different social media platforms like Instagram, Facebook, and Linkedin.


If you were looking for some professional change and are interested in social media, you can make your career here. Let’s see the Social Media Marketing salary in India for freshers, executives, specialists, analysts, and managers.

If you want to know the salary of all job profiles, you can read our complete guide on digital marketing salary in India.

Social Media Marketing Salary

The salary you get in Social Media Jobs at the beginning of this post totally depends on your skill.

The initial salary in social media marketing can be between 15,000 and 50,000 rupees.

If you are creative enough and can create new ideas about your project, you can get an amount higher than the level of a beginner.

Also, promotions and increments depend on skills, you can get a promotion just after 3 or 6 months of your job or maybe after 2 or 3 years.

According to a Social Media Specialist a Beginner can earn from 1.8 lakh to 2.8 lakh annually. The better and the more effective you will be able to present yourself, the more salary you get.

Social Media Marketing Salary Based on Job Positions

Social media executive salary₹15,000 – ₹25,000/month
Social media specialist Salary₹25,000 – ₹35,000/month
Social Media Manager Salary₹40,000 – ₹100,000/month
social media marketing salary in India
social media marketing salary in India

The salary also depends upon the job post you are getting as there are different Posts in Social Media. According to, Social Media Marketing Manager’s average salary is 3,48,164 rupees per annum. However, the salary depends on the jobs which are given below-

1) Social Media Executive Salary in India

Experience: You can get a job in Social Media Marketing right after college or at a fresher level as Social Media Executive. Having a digital marketing course certificate might help to get the initial job.

Tasks to Do: It is a beginner-level job in Social media marketing. At this level, a person is asked to do some basic tasks such as analyzing Social Media Data, creating reports, running different contests, etc.

Salary of Social Media Executive (Fresher):

The salary at the post of Social Media Executive can be 15000 per month to 25000 per month.

2) Social Media Specialist Salary

Experience: After an experience of 2 to 3 Years as a Social Media Executive, you can get the post of Social Media Administrator, Specialist or Account Manager.

Tasks to Do: A Social Media Administrator create the content of social media platforms and manage, optimize & executes the social media campaigns.

You will also have to run social media ads and generate leads from that. Also, managing accounts of particular clients & making a  record of day to day activities of Social Media Accounts.

Salary of Social Media Specialist in India

The Average Salary of Social Media Administrator/ Specialist/ Account Manager varies between 25,000 rupees per month to 35,000 Rupees per month in India.

3) Social Media Manager Salary in India

Social Media Manager is the highest post in Social Media Marketing. It is also the highest-paid job of all in India.

Experience: After some experience of 3 to 6 years in campaigns making you can get the job of Social Media Manager.

Tasks to Do: Here your work is mainly to manage your team and get the work done by them and you work as a team leader for your team.

You are supposed to plan day-to-day tactics for your team to execute. Creating content calendars and structure of campaigns are also the works of a Social Media Manager.

Social Media Manager Salary In India

The average salary of social media manager in India varies from 40,000 rupees per month to 100,000 rupees per month which depend on your experience and type of the organization you are working in. The average salary of a Social media Manager is Rs. 31,00,000/annum in the USA.

How to Get a High Social Media Marketing Salary in India?

If you want to get high salary in social media marketing, then you have to first strengthen yourself in marketing and brand skills. And for this, you have to learn it first.

There are many such sites that conduct this course Online for free. You can go with their blogs and video tutorials. You can learn from here whenever you get time.

Apart from this, most of Digital Media institutions have some courses related to social media marketing. Here you can work on a live project and get your answers at the same time. These institutes conduct workshops and training programs also that make you more skilled and advanced in Social Media Marketing.

If you want to learn social media marketing skills you can enroll in our 4-month digital marketing course in Jaipur.

Master These 2 Skills to Get a High Salary in Social Media Marketing

1) Technical Skills

Technical skills are those skills that are related to your work. In social media marketing, technical skills can be post designing, ad copywriting, planning marketing strategies, etc. This is the first skill you need to master to get a high salary.

2) Soft Skills

Soft skills are some common skills that very few people have like communication, interpersonal skills, English speaking, leadership, confidence building, public speaking, etc. If you master this with technical skills then definitely you will get higher pay in social media marketing.

Take Away

Here we end our article about social media marketing salary in India. Different salaries are offered for different job positions. To get higher pay, you need to keep updating your knowledge as well as acquiring some other skills. Social media managers get high pay compared to executive-level social media marketing salary.

FAQs About Social Media Marketing Salary

What is social media marketing salary in India?

Salary in social media marketing depends upon job position but the initial salary in social media marketing can be between ₹15,000 to ₹50,000 per month.

What is the social media manager salary?

The average salary of social media manager in India varies from ₹40,000 to 100,000 per month.

What is the social media executive salary?

The salary of Social Media Executive in India can be between ₹15000 to ₹25000 per month.

What is the social media marketing fresher salary in India?

The social media marketing fresher salary in India is between ₹15,000 to ₹20,000 per month.

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Parmveer Singh Sandhu

He is the Founder & Chief Mentor at Quibus Trainings. His story is an inspiration to many millennials. From being a physics teacher to founding two companies was not a piece of cake. Recently, he was awarded ‘Times Power Icon Award of 2022’ from ‘Times of India’ for his quality work in digital marketing training.
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