Social Media Marketing Salary In India - 2022 Stats for Different Profiles!

Salary of Social Media Marketing in India – 2022 Update

SOCIAL Media manager salary

The faster the social media has knocked in our lives today, the faster the demand for the professionals has increased in this field. If you are one of those people who have a strong attachment to social media, then you can make a career in this field. Today, we are going to provide light on the salary of social media marketing in India.

Internet and social media have changed our lives. From a child to an elderly person, you will find everyone on social media. A large number of people are using social media platforms, businesses and industries have found a new market here which has created thousands of job opportunities.

For those who specialize in the field of social media today, there are vast and unnumbered job opportunities in different social media platforms like, Instagram, Facebook, Linkedin.


If you were looking for some professional change and interested in social media, you can make your career here. Let’s see the Social Media Marketing salary in India for executives and managers.

Salary of Social Social Media Marketers

The salary you get in Social Media Jobs at the beginning of this post totally depends on your skill. The initial salary of social media marketers can be in between 15,000 and 50,000 rupees.

If you are creative enough and can create new ideas about your project, you can get an amount higher than the level of a beginner.

Also, promotions and increments depend on skills, you can get a promotion just after 3 or 6 months of your job or maybe after 2 or 3 years.

According to a Social Media Specialist a Beginner can earn from 1.8 lakh to 2.8 lakh annually. The better and the more effective you will be able to present yourself, the more salary you get.

Salary in Social Social Media Marketing Based on Posts

social media marketing salary in India

The salary also depends upon the post you are getting as there are different Posts in Social Media. According to, Social Media Marketing Manager average salary is 3,48,164 rupees per annum. However, the salary depends on jobs which are given below-

#1 Social Media Executive


You can get the job in Social Media Marketing right after the college or at a fresher level as Social Media Executive. Having a digital marketing course certificate might help to get the initial job.

Tasks to Do:
It is beginner level job in SMM. At this level, a person is asked to do some basic tasks such as analyzing Social Media Data, creating reports, running different contests etc.

Salary of Social Media Executive:

The salary at the post of Social Media Executive can be 15000 per month to 25000 per month.

#2 Social Media Administrator/Specialist/Account Manager

Experience: After an experience of 2 to 3 Years as a Social Media Executive, you can get the post of Social Media Administrator, Specialist or Account Manager.

Tasks to Do: A Social Media Administrator create the content of social media platforms and manage, optimize & execute the social media campaigns.

You will also have to run social media ads and generate leads from that. Also, managing accounts of particular clients & making a  record of day to day activities of Social Media Accounts.

Salary of Social Media Specialist/Admin/Account Manager:
The Average Salary of Social Media Administrator/ Specialist/ Account Manager varies between 25,000 rupees per month to 35,000 Rupees per month in India.

#3 Social Media Manager

Social Media Manager is the highest post in Social Media Marketing. It is also the highest paid job of all in India.


After some experience of 3 to 6 years in campaigns making you can get the job of Social Media Manager.

Tasks to Do:

Here your work is mainly to manage your team and get the work done by them and you work as a team leader for your team.

You are supposed to plan day-to-day tactics for your team to execute. Creating content calendars and structure of campaign are also the works of Social Media Manager.

Social Media Manager Salary In India

The average salary of social media manager in India varies from 40,000 rupees per month to 100,000 rupees per month which depend on your experience and type of the organization you are working in. The average salary of a Social media Manager is Rs. 31,00,000/annum in USA.

Getting A Job in Social Media Marketing

If you want to go for social media, then you have to first strengthen yourself in marketing and brand skills. And for this, you have to learn it first.

There are many such sites which conduct this course Online for free. You can go with their blogs and video tutorials. You can learn from here whenever you get time.

Apart from this, most of the Digital Media institutions have some courses related to social media marketing. Here you can work on a live project and get your answers at the same time. These institutes conduct workshops and training programs also that makes you more skilled and advanced in Social Media Marketing.

After this, you can apply to any organization or Company for a job in Social Media Marketing.

Take Away

Social Media is no doubt a great platform for a Social Media Freek. However, you are advised to learn more things other than social media in order to survive longer in the market and have a respectful job. Search Engine Optimization, Analytics will help you grow more and make you prosper in your field. For this, you can go for a Digital Marketing course instead of the Social Media Marketing course. So, keep your dreams up and go for your interest!