Digital Marketing Salary in India in 2024 – Full Guide

Digital Marketing Salary in India 2023 – Full Guide (5-Year Plan Included)

Salary is the first thing anyone checks before entering into a career. If you want to enter into digital marketing, you must know the digital marketing salary in India. We have created this complete guide on digital marketing salary with a 5-year plan. Digital marketing salary in India starts from ₹15,000. There is no upper limit. You can even earn up to ₹2 lakh per month.

Digital marketing is a very buzzy word nowadays. People say digital marketing has lots of opportunities and a very good salary. But is this really true? You will know the answer in this guide. We will share the digital marketing salary for freshers as well as experienced of all job profiles.

Digital Marketing Salary in India:

Here we have mentioned salaries of digital marketing in India for different job roles. Every job profile has a starting salary and the highest salary in digital marketing in India. For example, if you are a digital marketing manager, your salary will be different than that of an SEO specialist. To know the salary of every job profile, read below.

1) Digital Marketing Manager

A digital marketing manager is someone who is an expert at planning & managing all kinds of digital marketing campaigns. A digital marketing manager is a higher-level profile. They get the highest salary because they have years of experience in various aspects of digital marketing like SEO, social media marketing, paid advertising, etc.

Digital marketing managers get the highest salary among other professionals because they manage other people. They are at the top. They deal with clients and manage other people in the company.

Salary of Digital Marketing Manager

Digital Marketing Salary - digital marketing manager

A digital marketing manager gets an average salary package of ₹554,476/year (i.e. 46,206/month).

The salary of a fresher-level digital marketing manager is ₹25,750/month. A digital marketing manager with 5-9 years of experience gets ₹63,750/month and with 10-19 years of experience gets ₹83,333/month.

Digital Marketing Manager Work & Key Skills

  • Manages paid, organic, and all kinds of marketing campaigns.
  • Team management.
  • Developing marketing strategies
  • Team leading
  • A digital marketing manager has expertise in all skills like SEO, SMO, SMM, email marketing, etc.

2) PPC Analyst

PPC or Pay Per Click analyst is the person who is responsible for managing paid ad campaigns. They analyze and try to increase the performance of an ad campaign. It is a very responsible job position because a company is burning money on their advice so they are well paid.

Salary of a PPC Analyst

PPC Analyst Salary
PPC Analyst Salary

A PPC Analyst gets an average salary of ₹31951 – 33236 per month (₹520,000/year with benefits). It looks like a very big salary but when you break down it into per month salary, you will get peanuts. But if you go for a higher post in PPC then you might get a higher salary even up to ₹100-200K per month.

PPC Analyst Work & Key Skills

  • Manage pay-per-click campaigns on all platforms.
  • Responsible for getting results from ads.
  • Skill: Google, Facebook, Meta ads, etc.

3) SEO Analyst Salary

Generally, SEO analysts at higher positions are highly paid. Their job is to rank a website on Google and drive free organic traffic to it. There are very few good SEO analysts in the market, which increases the demand & salary for good SEOs.

Salary of an SEO Analyst

SEO Analyst Salary- Digital Marketing Salary
SEO Analyst Salary- Digital Marketing Salary

The starting salary of an SEO analyst ranges between ₹18,008 to ₹19,701 per month. The highest salary of an SEO analyst can go up to ₹5 Lac per year (₹41,666 per month). An analyst who has just started with no experience can get up to ₹1.2 lac per year (₹10,000 per month)

SEO Analyst Work & Key Skills

  • Deep understanding of search engine algorithms.
  • Skills – keyword research, on-page, off-page, technical SEO, etc.

4) Social Media Analyst

The demand for Social media people is increasing at a very high pace. Today, every person is spending hours on social media that’s why companies are paying a hefty amount to social media analysts.

Salary of a Social Media Analyst

Social Media Analyst Salary - Digital Marketing Salary

The salary of social media analyst is around ₹24,450 – 25,880 per month (₹4.2 lakh per year with benefits). A fresher social media analyst with zero experience can get up to ₹16,600/month. The highest salary a social media analyst can get is 58,333 per month.

Social Media Analyst Work & Key Skills

  • Manage paid & organic social media campaigns
  • Build strategies to increase engagement on social media posts.
  • Responsible for increasing followers and no. of likes.
  • Skills: Facebook and Instagram ads.

5) Content Marketer

Content is king. We are listening to this for decades. Content marketing is the best way to reach your target audience at a very little cost. That’s why the demand for content marketers is rising. Content marketers plan & create content as per the audience’s needs.

Salary of a Content Marketer

Digital Marketing Salary - content marketer

The average salary of a content marketer is ₹50,000 per month. A fresher-level content marketer with no experience gets ₹22,500 per month. The highest salary a content marketer can get is ₹175,000 per month.

Content Marketer Work & Key Skills

  • Plan, design and create content.
  • Skills: Planning and content production.

6) Email Marketing Specialist

Email marketing is the best way to nurture leads and get potential buyers. Due to the huge scope of Email marketing, the demand for email marketers is increasing day by day. All companies are offering them higher packages because every brand wants to build an email list.

Salary of an Email Marketing Specialist

Digital Marketing Salary - email marketing

The average starting salary of an email marketing specialist is ₹37,500 per month. The initial salary in this field starts from ₹20,000 per month. The highest salary an email marketing specialist get is ₹110,833 per month.

Email Marketing Work & Key Skills

  • Copywriting
  • Planning of email campaigns
  • Skills: Knowledge of tools like ConvertKit, Mailchimp, etc.

Digital Marketing Salary Per Month in India – 5-Year Plan

If you enter into the digital marketing industry, your salary will look like this. To get a better salary, focus on getting expertise in one skill at a time. Don’t try to learn everything otherwise, you will get peanuts in your hands. To get started in digital marketing, you can complete our digital marketing course in Jaipur.

Time RangeJob ProfileSalary (per month)
0-6 monthsIntern₹5,000-₹10,000
0- 1 YearFresher Level₹15,000-₹30,000
1-2 YearIntermediate Level₹35,000 – ₹50,000
3-5 YearExpert Level₹50,000 – ₹100,000

3 Factors Which Can Affect Your Digital Marketing Salary in India

There are several factors that can affect your digital marketing salary. Here we have mentioned 3 of them.

1) Job Location

If you are doing a job in a big city like Bangalore or Mumbai then you will get higher pay. Living expenses are also higher in these cities so you need to plan accordingly. Job location/city is the biggest factor that determines your salary.

2) Company Size

If you work in a big company, you will get fast promotions. Companies with 200+ employees pay better than smaller organizations. Other perks and benefits are also higher in big-size companies.

3) Your Experience

Your experience matters a lot in getting a higher salary. It is a basic thing, if you have more experience then you will get a better salary in the digital marketing field.

4) Skillset

Having the right skills in digital marketing boosts your reputation and value in the industry. Good skills mean better results, leading to higher pay and respect. This applies to both freelancers and full-time workers.

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Joining Digital Marketing Course at Quibus provides you a clear roadmap to achieve financial growth. In this 3-step process, You learn most demanding tools and skill of digital marketing, apply them during class and training, and learn to get results. And then those results help you to earn money. How much you earn depends upon how deep you learn.

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In this article, we have explained digital marketing salary in India for various job profiles. Your salary rises as your experience grows. Also, check our 5-year plan to get a brief idea about digital marketing salaries in India. Thanks for reading.

Frequently Asked Questions

Q. What is digital marketing salary in India?

The average digital marketing salary in India starts from 15,000. There is no upper limit to salary in digital marketing. Salary in digital marketing depends upon the skills. If a person has the skills then they can get a very high salary package.

Q. What is the digital marketing manager’s salary in India?

According to Ambitionbox, the average salary of a digital marketing manager is 7.2 lakh per year.

Q. What is the highest salary of a Digital marketer in India?

The highest salary of a digital marketer is 50,000 per month. The salary depends also upon various factors like company, job location, type of job, etc.

Q. What is the digital marketing salary in India for freshers?

The salary for freshers starts from 15,000 to 20,000 and goes up to 30,000.

Q. What’s the growth projection for digital marketing salaries in the next five years?

While exact figures can vary, the increasing importance of digital channels suggests that salaries in digital marketing are likely to see steady growth over the next five years.

Q. Are there seasonal fluctuations in salaries for digital marketers?

While there may not be drastic seasonal fluctuations, certain industries or sectors within digital marketing, like e-commerce, might see increased demand (and potentially higher salaries) during peak seasons like holidays.

Picture of Parmveer Singh Sandhu

Parmveer Singh Sandhu

He is the Founder & Chief Mentor at Quibus Trainings. His story is an inspiration to many millennials. From being a physics teacher to founding two companies was not a piece of cake. Recently, he was awarded ‘Times Power Icon Award of 2022’ from ‘Times of India’ for his quality work in digital marketing training.
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