Salary is the first thing anyone checks before entering into a career. If you want to enter into digital marketing, you must know the digital marketing salary in India. We have created this complete guide on digital marketing salary with a 5-year plan. Digital marketing salary in India starts from ₹15,000. There is no upper limit. You can even earn up to ₹2 lakh per month.
Digital marketing is a very buzzy word nowadays. People say digital marketing has lots of opportunities and a very good salary. But is this really true? You will know the answer in this guide. We will share the digital marketing salary for freshers as well as experienced of all job profiles.
Digital Marketing Salary in India:
Here we have mentioned salaries of digital marketing in India for different job roles. Every job profile has a starting salary and the highest salary in digital marketing in India. For example, if you are a digital marketing manager, your salary will be different than that of an SEO specialist. To know the salary of every job profile, read below.
1) Digital Marketing Manager
A digital marketing manager is someone who is an expert at planning & managing all kinds of digital marketing campaigns. A digital marketing manager is a higher-level profile. They get the highest salary because they have years of experience in various aspects of digital marketing like SEO, social media marketing, paid advertising, etc.
Digital marketing managers get the highest salary among other professionals because they manage other people. They are at the top. They deal with clients and manage other people in the company.
Salary of Digital Marketing Manager
A digital marketing manager gets an average salary package of ₹554,476/year (i.e. 46,206/month).
The salary of a fresher-level digital marketing manager is ₹25,750/month. A digital marketing manager with 5-9 years of experience gets ₹63,750/month and with 10-19 years of experience gets ₹83,333/month.
Digital Marketing Manager Work & Key Skills
- Manages paid, organic, and all kinds of marketing campaigns.
- Team management.
- Developing marketing strategies
- Team leading
- A digital marketing manager has expertise in all skills like SEO, SMO, SMM, email marketing, etc.
2) PPC Analyst
PPC or Pay Per Click analyst is the person who is responsible for managing paid ad campaigns. They analyze and try to increase the performance of an ad campaign. It is a very responsible job position because a company is burning money on their advice so they are well paid.
Salary of a PPC Analyst
A PPC Analyst gets an average salary of ₹31951 – 33236 per month (₹520,000/year with benefits). It looks like a very big salary but when you break down it into per month salary, you will get peanuts. But if you go for a higher post in PPC then you might get a higher salary even up to ₹100-200K per month.
PPC Analyst Work & Key Skills
- Manage pay-per-click campaigns on all platforms.
- Responsible for getting results from ads.
- Skill: Google, Facebook, Meta ads, etc.
3) SEO Analyst Salary
Generally, SEO analysts at higher positions are highly paid. Their job is to rank a website on Google and drive free organic traffic to it. There are very few good SEO analysts in the market, which increases the demand & salary for good SEOs.
Salary of an SEO Analyst
The starting salary of an SEO analyst ranges between ₹18,008 to ₹19,701 per month. The highest salary of an SEO analyst can go up to ₹5 Lac per year (₹41,666 per month). An analyst who has just started with no experience can get up to ₹1.2 lac per year (₹10,000 per month)
SEO Analyst Work & Key Skills
- Deep understanding of search engine algorithms.
- Skills – keyword research, on-page, off-page, technical SEO, etc.
4) Social Media Analyst
The demand for Social media people is increasing at a very high pace. Today, every person is spending hours on social media that’s why companies are paying a hefty amount to social media analysts.
Salary of a Social Media Analyst
The salary of social media analyst is around ₹24,450 – 25,880 per month (₹4.2 lakh per year with benefits). A fresher social media analyst with zero experience can get up to ₹16,600/month. The highest salary a social media analyst can get is ₹58,333 per month.
Social Media Analyst Work & Key Skills
- Manage paid & organic social media campaigns
- Build strategies to increase engagement on social media posts.
- Responsible for increasing followers and no. of likes.
- Skills: Facebook and Instagram ads.
5) Content Marketer
Content is king. We are listening to this for decades. Content marketing is the best way to reach your target audience at a very little cost. That’s why the demand for content marketers is rising. Content marketers plan & create content as per the audience’s needs.
Salary of a Content Marketer
The average salary of a content marketer is ₹50,000 per month. A fresher-level content marketer with no experience gets ₹22,500 per month. The highest salary a content marketer can get is ₹175,000 per month.
Content Marketer Work & Key Skills
- Plan, design and create content.
- Skills: Planning and content production.
6) Email Marketing Specialist
Email marketing is the best way to nurture leads and get potential buyers. Due to the huge scope of Email marketing, the demand for email marketers is increasing day by day. All companies are offering them higher packages because every brand wants to build an email list.
Salary of an Email Marketing Specialist
The average starting salary of an email marketing specialist is ₹37,500 per month. The initial salary in this field starts from ₹20,000 per month. The highest salary an email marketing specialist get is ₹110,833 per month.
Email Marketing Work & Key Skills
- Copywriting
- Planning of email campaigns
- Skills: Knowledge of tools like ConvertKit, Mailchimp, etc.
Digital Marketing Salary Per Month in India – 5-Year Plan
If you enter into the digital marketing industry, your salary will look like this. To get a better salary, focus on getting expertise in one skill at a time. Don’t try to learn everything otherwise, you will get peanuts in your hands. To get started in digital marketing, you can complete our digital marketing course in Jaipur.
| Time Range | Job Profile | Salary (per month) |
| 0-6 months | Intern | ₹5,000-₹10,000 |
| 0- 1 Year | Fresher Level | ₹15,000-₹30,000 |
| 1-2 Year | Intermediate Level | ₹35,000 – ₹50,000 |
| 3-5 Year | Expert Level | ₹50,000 – ₹100,000 |
3 Factors Which Can Affect Your Digital Marketing Salary in India
There are several factors that can affect your digital marketing salary. Here we have mentioned 3 of them.
1) Job Location
If you are doing a job in a big city like Bangalore or Mumbai then you will get higher pay. Living expenses are also higher in these cities so you need to plan accordingly. Job location/city is the biggest factor that determines your salary.
2) Company Size
If you work in a big company, you will get fast promotions. Companies with 200+ employees pay better than smaller organizations. Other perks and benefits are also higher in big-size companies.
3) Your Experience
Your experience matters a lot in getting a higher salary. It is a basic thing, if you have more experience then you will get a better salary in the digital marketing field.
4) Skillset
Having the right skills in digital marketing boosts your reputation and value in the industry. Good skills mean better results, leading to higher pay and respect. This applies to both freelancers and full-time workers.
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Conclusion
In this article, we have explained digital marketing salary in India for various job profiles. Your salary rises as your experience grows. Also, check our 5-year plan to get a brief idea about digital marketing salaries in India. Thanks for reading.
Frequently Asked Questions
The average digital marketing salary in India starts from ₹15,000. There is no upper limit to salary in digital marketing. Salary in digital marketing depends upon the skills. If a person has the skills then they can get a very high salary package.
According to Ambitionbox, the average salary of a digital marketing manager is ₹7.2 lakh per year.
The highest salary of a digital marketer is ₹50,000 per month. The salary depends also upon various factors like company, job location, type of job, etc.
The salary for freshers starts from ₹15,000 to ₹20,000 and goes up to ₹30,000.
While exact figures can vary, the increasing importance of digital channels suggests that salaries in digital marketing are likely to see steady growth over the next five years.
While there may not be drastic seasonal fluctuations, certain industries or sectors within digital marketing, like e-commerce, might see increased demand (and potentially higher salaries) during peak seasons like holidays.
