Top 20 Google Ads Interview Questions and Answers 2022

Top 20 Google Ads Interview Questions and Answers 2023

If you want to crack the Google ads interview then study these questions. We have created a comprehensive list of 30 Google ads interview questions and answers. If you study them well then there is a very high chance that you will be selected.

There is a high demand for good PPC professionals in the market. If you have samples of your prior work experience, you can also take that with you. This will boost your resume & differentiate you from other candidates.

Google ads are an integral part of digital marketing. To become a master at Google ads, you can check out our 4-month digital marketing course. We also prepare students to face Google ads interview questions.


Google Ads Interview Questions and Answers

Here is the list of the top 20 Google ads interview questions with answers. Read all the questions and our best wishes are with you. You will be definitely selected for the job at a good package.

Question 1. What are Google ads?

Answer: This is among the most common Google ads interview questions.

Google ads is an advertising program by Google where advertisers can come and spend money to get the best results. Previously it was known as Google Adwords but in 2019, we know this as Google Ads.

Question 2. How to Start an Advertising Campaign on Google Ads?

Answer: Starting an ad campaign on Google is not a big task. First, create your account on Ads.google.com. Second, select the time zone & currency then recharge your account.

The minimum balance is 500 INR and you are ready to start an ad campaign. Nowadays, Google is also providing ad credit up to 20,000 INR so it is getting easier for new people to enter.

Question 3. What Do You Understand by Quality Score?

Answer: Quality score is a metric provided by Google to understand how well your ad copy & landing page compared to competitors. It is measured on a scale of 0-10. The higher quality score means low ad cost and higher ROI.

Question 4. How Can You Increase the Quality Score of an Ad Campaign?

Answer: This is one of the common Google ads interview questions.

By improving the relevance of the landing page and ad copy, you can increase the quality score. There should be similar phrases in the landing page and ad copy. This is how you can increase the quality score of an ad campaign.

Question 5. What is Google Ads Preview & Diagnosis Tool?

Answer: This is one of the rarest Google ads interview questions. Generally, these kinds of questions are asked for the senior-level job position.

Google ads preview & diagnosis tool helps in checking the running search campaigns. This gives a demo preview of SERP in the tool. Checking live ads can affect the performance of ads that’s why Google has created this tool.


Google Ads Interview Questions and Answers for Freshers

The above questions are for the general public who knows little thing about Google ads. If you are someone who has some experience in running & managing Google ads then the below questions are for you.

Question 6. What is ROAS and How to Improve It?

Answer: ROAS stands for Return on Ad spend. You can increase the ROAS by improving the ad copy, pricing, and landing page. Sometimes few changes in pricing can boost your ROAS. It is all try & test. You need to test different strategies and then one will work for you.

Question 7. What Are Dynamic Search Ads?

Answer: Dynamic search ads are automatic ads that take a page from the website and turn it into an ad. For example, if someone searching for “places to visit in India”. If your website has a page related to places to visit in India then Google will automatically use the title & desc. of the page and create an ad.

Dynamic ads can save a lot of time but you need to be careful with the ad copy. Google directly takes titles & desc from your landing page so be careful while creating titles & desc for your landing pages.

Question 8. What is PPC Advertising?

Answer: PPC also known as Pay per click advertising is a type of advertising where advertisers pay when someone clicks on the ad. It comes under performance marketing.

Question 9. Which is Better Google or Facebook Ads?

Answer: Both are different platforms so there is no comparison between Google or Facebook ads. Google ads are more like pull marketing and Facebook ads are like push marketing.

Question 10. How Much Money is Required to Start a Google Search Ad Campaign?

Answer: The minimum balance in your ad account must be min. 500 INR. If you have this money, you can start any ad campaign.

There is no specific budget limit by Google. You can set your own per-day ad budget as per your choice.

Question 11. What is Remarketing?

Answer: Remarketing is a type of advertising where you only target those people who have a prior interaction with you. For example, you are targeting those people who have visited the homepage of your website. This is a commonly asked Google ads interview question so prepare it well.

Question 12. Explain the Types of Google Ads.

Answer: There are 8 types of Google ads. You can use the ad type as per your needs. For example, if you want to promote an app using Google ads, you can go with the Google App ad type.

  1. Search
  2. Display
  3. Video
  4. Shopping
  5. App
  6. Smart
  7. Local
  8. Discovery

Question 13. What are the Bidding Options Available in Google Ads?

Answer: There are mainly three types of bidding options available on Google.

  • Smart Bidding
  • Manual Bidding
  • Automated Bidding

Question 14. What is the Difference Between CPV, CPM, and CPC?

Answer: This is amongst the common Google ads interview questions.

CPVCPMCPC
– It stands for cost per view.– It stands for cost per thousand impressions.– It stands for cost per click.
– You pay when someone views your ad.– Pay on every thousand impressions.– Pay when someone clicks on your ads.

Question 15. Explain the Keyword Match Types in Google Search Ads.

Here are the three main keyword match types in Google search ads.

  • Phrase match
  • Broad Match
  • Exact Match

Question 16. What Do You Understand by Ad Rotation?

Answer: When you have more than one ad in an ad group. You can rotate the ad per your choice. More than one ad will not be visible of a single ad group. There are 2 options available in ad rotation.

  • Optimize – Google will show the ads which has can perform better.
  • Do not optimize – Google will show for an indefinite amount of time. This is not recommended for all advertisers.

Question 17. What are the Benefits of Advertising On a Competitor’s Brand Name?

Answer: There are many advantages of advertising on a competitor’s brand name. A few are mentioned below.

  • Attract your competitor’s loyal audience by giving them a better offer.
  • Most of the time, it can be cheaper because nobody is running ads on your competitor’s brand name.

Question 18. What is the Difference Between Google Ads and Google Adsense?

Answer: Many people are confused between both of these terms so it can be a good Google ads interview question.

Google Ads is a service that allows advertisers to show ads to potential customers.

Google Adsense is a service that allows website & YouTube channel owners to monetize by selling ad space.

Question 19. How to Increase the Conversion Rate in Google Ads?

This is the problem of every PPC ad specialist so you will definitely face this question in your Google ads interview.

Many times you are getting good traffic on your website but no conversion. This happens to many people. Here are the things which you can do to improve the conversion rate,

  • Improve the Call to action on your website.
  • Use negative keywords.
  • Use the Google ad conversion tracking tool to track the conversions.

Question 20. How to Change Time Zone & Currency After Creating Google Ads Account?

Answer: There is no option to change the time zone & currency after creating a Google ads account.

Question 21. What is the Character Limit in Google Search Ads?

Answer: A Google Search ad is made up of three things – URL, Headline, and description. The character limit of all these is given below.

  • Headline 1: 30 characters
  • Headline 2: 30 characters
  • Headline 3: 30 characters
  • Description 1: 90 characters
  • Description 2: 90 characters

Question 22. How to Check the Success of any Google Ad Campaign?

Answer: This is a commonly asked Google ads interview question. Give an answer to this question like this.

Every marketer has a goal before running any campaign. If those goals are met that means it’s a success of Google ads campaign. You can set cost per conversion, ROAS, etc as your key performance indicators. One simple way to check the success of any campaign is by checking the ROI. Everyone wants a good return on their investment. If the ROI is high, it means success.

Question 23. How to increase the Click-through Rate (CTR)?

Answer: The easiest way to increase CTR is by making your call to action more attractive. If your call to action (CTA) is compelling then you can increase your CTR.

Question 24. How to Check Your Running Search Ads without Affecting its Performance?

Answer: You can use Google Ads Preview & Diagnosis tool to check the running ads. This will not affect the performance of your campaign.

Question 25. How to Check Your Competitor’s Ads?

Answer: You can use tools like SpyFu to check the competitor’s ads. Tools like Ahrefs, SEMrush also provide paid search data. You can check there performance, keywords and budget related data there.

Question 26. Is Google Ads Only for Big Brands?

Answer: Every business can use Google ads for there growth. Small business can start with small budgets and big brands can go with big budget. The goal of both of type of businesses might be different but Google ads can help them.

Question 27. What are Ad Extensions?

Answer: Ad extensions are extra links which Google show with ads. Some common ad extensions are location, sitelink, products, etc.

Question 28. How Many Campaigns You can Run in Google Ads?

Answer: You can manage 10,000 active or paused campaigns in a Google ads account.

Question 29. What is the Difference Between Managed & Automatic Placements?

Answer: In managed placement, the advertiser get the opportunity to select the platform where they want to display ads.

In automatic placement, Google automatically shows ads at those places where there are high chances of conversion.

Question 30. What are the Common Things an Advertiser Should Always Remember While Creating a Campaign?

Answer: An advertiser should always focus on 2 things. First is ad copy and the second is landing page. Your ad is like an invitation. Your landing page helps customer in there buying decision.

  • Strategically include CTR in the ads.
  • Cover the pain points of customer.
  • Show sense of urgency & scarcity to close the sale.

5 Tips to Answer All Google Ads Interview Questions

Many times we know the answer to a question but we can’t speak due to a lack of confidence or nervousness. Today, we are giving you 5 tips to answer every Google ads interview question. Follow this.

1. Be & Look Confident

If you can’t feel confident from the inside. Try to look confident from the outside. This will help you a lot while answering questions. The first thing an interviewer check is your body language.

2. Think Positive

Positive thinking still works. Don’t think negatively about the interview. Imagine yourself giving correct answers to all Google ads interview questions.

3. Focus on the Process

Don’t think of the results too much otherwise, you will have fear during the interview. You can also revise our all Google ads interview questions just before the interview starts.


Conclusion

Here we end our Google ads interview questions and answers guide. If you want to become an expert in Google ads, you can check out our 4 month digital marketing mastery course. It covers everything from interview preparation to running Google ads practically.

We will also update this Google ads interview questions & answers guide regularly so that you can prepare yourself with new questions.