Types Of Digital Marketing

Search Engine Optimization (SEO)

SEO is the practice of optimizing your website to rank higher on search engines like Google, driving organic (non-paid) traffic.

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PPC Advertising

PPC is paid advertising where advertisers pay a fee each time their ad is clicked. Examples include Google Ads and Bing Ads.

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Social Media Marketing

Social Media Marketing involves using platforms like Facebook, Instagram, Twitter, LinkedIn, Pinterest, etc., to promote products or services.

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Email Marketing

Email Marketing means sending targeted and personalized messages to a list of subscribers or potential customers via email.

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Content Marketing

Content Marketing is basically creating and sharing valuable content to attract and engage a target audience.

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Affiliate Marketing

Affiliate Marketing is promoting someone else’s products or services and getting a commission every time a sale or lead is generated through the affiliate link.

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Influencer Marketing

Collaborating with social media influencers to promote products, services, or campaigns is called Influencer Marketing.

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Video Marketing

Using videos as a medium to promote or market your brand, product, or service. This can be done on a platform like YouTube.

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Mobile Marketing

Mobile Marketing focuses on targeting users on their mobile devices through SMS, MMS, in-app ads, or mobile-responsive websites.

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AR & VR Marketing

Augmented and Virtual Reality Technology helps in providing a real-life 3D experience of the product with the help of digital elements.

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